In the last two months since joining Twitter, Dr Subrahmanyam Jaishankar has been visibly trying to match the mighty aura of his predecessor, Sushma Swaraj.
Dr Subrahmanyam Jaishankar — Minister of External Affairs
Social Media Footprint
When Dr Subrahmanyam Jaishankar took charge of a ministry known to extend a helping hand to Indians in distress across the world, the shoes to be filled where huge. Unlike other ministers striving to create a niche for themselves, he had to match the chronicles of Sushma Swaraj. In the two months that have elapsed, he has been able to put up regular updates, direct embassies and share the progress of cases that have managed to get highlighted in public and media. So far, he is only using Twitter to communicate with people on social media.
Sharing a slice of work
An essential part of Jaishankar’s communication is to build and maintain ties with the whos who of the world. To this effect, Twitter acts as a powerful tool to communicate for everyone is here and all interactions are public. Though there haven’t been many instances yet, there are signs that Jaishankar is regardful of how important language is to his profile and the imagery exuded on social media.
While most politicians post pictures of public interactions to add a non-official touch to their communication, the case is slightly different for an external affairs minister. Here, the public connect is displayed using progress reports of cases where people are in distress. Public interactions here are through quote tweets where persons are reassured that help is on the way and later, to put across a success story.