Hues of patriotism are splashing all around the digital space with Independence Day 2019 campaigns as India celebrates its 73rd freedom day this August 15th.
Brands engage rigorously this Independence day to solemnize patriotism by carrying out varied creatives. Some of the Independence Day 2019 campaigns opted for prolific campaigns like 'What's Azaadi for you' by Sugar Cosmetics, 'Truly Indian Burger' by Mc Donald, 'Azadi hai kya 'by Liberty, Pyaar ki Azadi by Bajaj Allianz among others. Another important campaign was by United Colors of Benetton which came back with its 'United By' proposition.
Whether a spot creative on social media platforms or a full-fledged Independence Day campaign or digital films, brands managed to engrave the patriotic sentiment with each move.
The most prominent trend this Independence Day is BFSI brands equating financial stability and responsibility to freedom, managing a strong brand integration in their occasion marketing strategy.
It’s India’s 73rd Independence Day. We can see and feel progress all around us. But, have you heard progress? At Godrej’s many plants, we hear it every day. Progress isn’t quiet, it makes a lot of noise, music even. #SoundsOfMakingIndia#IndependenceDaypic.twitter.com/kdq0qpXped
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