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Instagram Branded Content is now available for IGTV

  • Social Networks
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Sep 30, 2019
Instagram Branded Content

Brands and Creators on the platform can entail in paid partnerships to mould Instagram Branded Content for IGTV.

Business or Creator Accounts that meet the platform’s Eligibility Standards can now use the Branded Content tag in IGTV for long-format Branded Content.

Previously, paid partnerships for paid content was only available for video content that’s up to one-minute long, i.e. for a standard Instagram post and not IGTV.

Branded content tags for Instagram’s IGTV are now available to all users (subject to eligibility) pic.twitter.com/s38RJA6T8u

— Matt Navarra (@MattNavarra) September 27, 2019

Also Read: Facebook and Instagram launch Music Products in India

The addition could also increase the number of brand collaborations on the platforms. We’ve seen several partnerships for static posts and short-form content, we might see more of long-form content now.

In an Indian context, Brands such as Asos, Balenciaga, and Netflix India have been active on IGTV while many creators including SuperCarBlondie and GadgetWala are active on the platform.

How to add the tag:

  • Tap on ‘Advanced Settings’ before posting.
  • You can search for your partner by tapping ‘Tag Business Partner’.
  • If your partner has added you as an Approved Account in their Branded Content Settings, you can tag them and post your content.

Instagram has been pushing the consumption of content on IGTV for over a year now. The photo-sharing app started including IGTV in the usual feed and explore tab, as opposed to a dedicated separate page that went Live initially.

You may also like:

[Interview] Devinder Maheshwari, Beebom on being a tech blogger in India
Facebook launches a feature to support charitable causes
Dentsu Webchutney and Flipkart gamify Instagram’s emoji slider feature
YouTube creates more revenue streams
The Irony of a cola brand associating with health
#Superwomen2019: Never Settle: Radhika Bose, Yogasisni Creator & Fitness Blogger

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Paawan Sunam
A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.

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