More than “clutter”, the race of putting content out there bugs me: Srishti Dixit

Internet’s Poo, the face of BuzzFeed India’s videos, Srishti Dixit, is here with Social Samosa to share how it all began as a writer to her love for acting.

Honestly, we have seen Srishti growing from being an entertainment writer to the internet sensation she is right now. And glad that she found her calling with the videos. From her monologues to Patch’s photos, we thoroughly enjoyed browsing through her feed.

Here is what she has to say about her amazing journey –

Looking back, where did it all begin? 

It all began around 2 years ago when I expressed my desire to act in videos at BuzzFeed. Up until that, I’d been working as an entertainment writer. But as BuzzFeed India gradually pivoted to making videos, I realised that I want to do it. Eventually I ended up writing and producing several videos for BuzzFeed and on the side, I started making shorter content for my social media too.

What’s in the name? 

Back when I made my Instagram account I was just going to post pictures of my cat and I. My cat’s name is Patches. The rest is pretty self-explanatory.

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Raja aur Rancho. I’m Rancho btw.

A post shared by Srishti Dixit (@srishtipatch) on

What is your USP in this cluttered space? How does your content give you an edge?

I often feel bogged down by the clutter. A lot of times I’d have a gem of a video idea but then I’d take a gander on the internet and it’d already be out there, made by someone else. More than “clutter”, the race of putting content out there bugs me. I’d say my edge is to proceed at my own pace and speak to my audiences authentically, no pretence. This also means that I know that if I have nothing to say I won’t post. I don’t feel a compulsion to constantly “be seen”. If a topic is not relatable to me, or if I don’t have much to say about it, I’d refrain from making content about it. I stick to making content about things that are close to me personally. 

Please take us through your content creation process. How do you stay relevant and relatable?

Ideally there should be a detailed process to it but a lot of my content comes from a space of “i feel like others will also find this funny”. Often times for my short form content I don’t write an elaborate script and improv a lot. For longer videos, I’d write a script first and then delve into production.

How do you make moolah with your efforts?

Through branded content and the lifafas of cash I get at family events.

How do you maintain editorial objectivity with the influx of brand briefs?

I try to not promote brands that I wouldn’t use in real life. For instance, this one time I had a credit card company reach out to me and they wanted me to be a part of their campaign. While the money was good, I turned it down because I don’t use a credit card in real life so I felt “who am I to tell people who follow me on social media to get a credit card when I don’t have one myself”. Even with branded content, I try not to lie to the people who follow me.

One instance/experience that made it all worthwhile

The kind of warmth I get in my DMs or when I get recognised while walking down the streets, is rewarding. 

Weirdest brand brief/request ever

This one time I was asked to promote a shaving cream for men. I was curious why they reached out to me since I shave my beard pretty close, so much so that you can’t even tell that I have a beard.

If not blogging, you would be?

Working a regular 9-5 job and contemplating quitting every day.

A day in your life….

Is very non glamorous and chill. Unless I’m writing or shooting, it’s an average day of any other 26 year old.

Message/tips for upcoming bloggers

Proceed at your own pace.

Your Favorite Influencer


The Future you foresee for your Personal Brand

I have ZERO clues as to what it’d be. Terrifying and exciting.