L&K Saatchi & Saatchi launches Hero’s new brand campaign #TomorrowCantWait

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L&K Saatchi & Saatchi

L&K Saatchi & Saatchi has created a campaign supporting Hero’s portfolio of premium bikes and scooters, Tomorrow Can’t Wait.

Tomorrow Can’t Wait aims to capture the restless energy of a generation hungry for new opportunities and new experiences.

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the ‘tomorrow’. Set to a soulful song, the film tries seizes the essence of exploration and embracing new experiences and through these experiences, connecting with one’s country.


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Anil S.Nair, CEO & Managing Partner, L&K Saatchi & Saatchi elaborates on the campaign “ With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from”.

Campaign Credits

Agency: L&K Saatchi & Saatchi

Creative Team : Kartik Smetacek, Tanuja Bhat, Pritam Shettigar, Rishabh Dave, Divakar Shetty, Paritosh Lonkar, Sandeep Salunkhe, Shahid Sheikh, Bharat Gujarati,

Account Management : Debarjyo Nandi, Parshuram Mendekar, Ankit Rathod, Aditya Ranjan

Strategic Planning: Snehasis Bose, Kshitij Rajoria

Agency Producer: Vijay Kumar Vigamal

Production House: CarbonBlack Films

Directors: John Francis & Rahul Nangia

Executive Producer: Pankaj Choudhury

DoP (Delhi & Manali): Matt Shaw

DoP (Pondicherry): Saurabh Goswami

Post Producer: Jay Shetty

Precision Riders (Delhi & Manali) : Hrishikesh Mandke, Ankit Gupta

Music: Abhishek Arora

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