Mixed Route Juice has been appointed as the social and creative agency by Mother Dairy’s food and vegetable unit – Mother Dairy Safal.
Speaking on this new association, Amrita Sharma, Director & Creative Head, Mixed Route Juice said “We are very excited about this new addition to our work basket. Safal has a rich legacy, but at the same time, they wanted an image refresh. Our partnership will give both the brand and the agency ample opportunities to create innovative campaigns.”
Speaking on the development, Pradipta Sahoo, Business Head, said, “Brand Safal through its presence has always strived to provide safe and quality F&V products to its consumers across the Delhi NCR region. With evolving consumer trends and growing digital natives, Brand Safal further plans to strengthen its position on digital mediums and engage and educate consumers on the go. To support this endeavor, we have partnered with MRJ as our Digital Media agency. We are confident that the association will assist in driving our initiatives successfully with our consumers and potential consumers.”
Mixed Route Juice will be managing the brand’s all digital content, media and social media in its entirety.