The digital mandate for Interactive Avenues includes driving brand awareness, facilitating trials and creating Too Yumm! brand loyalists.
Interactive Avenues — a Reprise Network Company has been appointed as the digital agency of Too Yumm! earlier this year. IA’s mandate includes driving brand awareness, facilitating trials, and creating brand loyalists and advocates who will help evangelise Too Yumm! over other fried snacks.
The journey began in October-November 2018 with a completely revamped website experience for the brand. 2019 kicked off with a big bang, immediately after winning the account. Too Yumm! soon moved on to a highly successful campaign during this year’s Ardh Kumbh Mela. With a seamless transition from activities on-ground to the experience online, the campaign’s tremendous response has set new benchmarks for the activities lined up for the year which started off with creating a Guinness World Record.
Talking about the association, Anupam Bokey, CMO, Guiltfree Industries Ltd said, “In this short span, we’ve already achieved the set benchmarks in our partnership with Interactive Avenues. With the ongoing campaigns, we’re sure that this will only grow exponentially. Both the brand and agency teams recognise the potential of the brand and our vision for it. That’s what will work in developing a very healthy and fruitful relationship in the long run.”
Next came the Indian Premier League (IPL), our biggest sports and marketing event of the season, along with the Too Yumm! — IA partnership. Taking over all social media conversations, the agency established a strong brand-sport association while establishing a stronghold over the category. Karare Strikers, the online game, was also been developed by IA to give cricket fans a new way to engage with the brand during ongoing matches.
“IA has always been a disruptor and we stand out for our path-breaking, strategic innovative work that we do for our clients. With Too Yumm! We are excited and confident about taking this journey forward in delivering path-breaking results”, said, Amardeep Singh, CEO, Interactive Avenues – a Reprise Network Company. Reprise is the digital arm of media agency network IPG Mediabrands.
The media and OOH mandate of Too Yumm! are managed by Initiative and Rapport respectively, which are also part of IPG Mediabrands.