Zee5 appoints Hockeycurve Technologies Labs for AI-based creative campaigns

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ZEE5 has teamed up with HockeyCurve Technology Labs to offer dynamic creative optimization (DCO) and Ad serving for their programmatic campaigns.

Hockeycurve Technologies Labs will help ZEE5 in creative development, customizing user experiences through Artificial Intelligence(AI) based creatives.

The DCO solution from HockeyCurve Technology Labs integrates with ZEE5 to develop genre, show, episode-based Ads in real time. Through this solution, ZEE5 aims to set performance expectations from the creative and look at strategic ways of monetization of their medium.

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Moreover, it also hopes to empower them with insights drawn from real-time data across key business performance indicators like new user acquisition, retention, and subscription among others.

A ZEE5 India spokesperson said, “We are excited to partner with HockeyCurve in making customer’s experience hyper-personalized and intuitive, while they continue to consume the best of content on ZEE5".

He adds, "As India’s fastest growing ConTech brand, we will continue to invest in technology which helps elevate consumers content viewing experience on our platform. With 100,000+ hours of content across 12 languages, we want to democratise content viewing for all which can be accessed on ZEE5 anytime, anywhere.”

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