Devendra Fadnavis, Manohar Lal Khattar, Aaditya Thackeray, Sharad Pawar, and Subhash Barala were the most mentioned leaders this Assembly Elections 2019.
The public conversation on Twitter is never more important than during an election, the cornerstone of India’s democracy. As an open, real-time service, Twitter offered citizens a unique, front row seat to breaking news and important political conversations around #AssemblyElections2019 as they happened, and saw 3.2 million Tweets recorded.
As well as following Tweets from candidates and political parties, people tuned in to Twitter to catch highlights from a variety of news publishers across the political spectrum, live on their timelines.
Throughout the campaigning period, politicians and political parties used Twitter to communicate with citizens in Haryana and Maharashtra, while audiences took to the service to discuss the development agenda and share their views directly with contesting leaders. Among the most mentioned state leaders on Twitter were Devendra Fadnavis, Manohar Lal Khattar, Aaditya Thackeray, Sharad Pawar, and Subhash Barala.
Among the contesting parties in Maharashtra, the official handles of the BJP-Shiv Sena alliance took the lead with 38% share of mentions, followed by the Congress-NCP alliance at 33%. In Haryana, the BJP garnered 54% of the share of mentions followed by Congress at 40%.
Citizens in the two polling states and all over India took to Twitter to discuss the issues that matter most through Hashtags, Replies and Retweets. During the course of the elections in the two states, the top Tweeted Assembly Election-related Hashtags included #MaharashtraAssemblyPolls, #HaryanaAssemblyPolls, #Maharashtra, #Election2019 and #महाराष्ट्रविधानसभानिवडणूक.
Payal Kamat, Senior Associate, Public Policy & Government, Twitter India, commented, “The past few weeks on Twitter have been engaging and exciting with voters lining up at polling stations in Haryana and Maharashtra to exercise their right to vote, and flocking to Twitter to make their voices heard. With 3.2 million Tweets related to the Assembly Elections 2019, Twitter remains the hub for those who want to engage in meaningful t political discourse.”