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Twitter launches real-time initiatives ahead of #AssemblyElections2019

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Social Samosa
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Twitter launches real-time initiatives ahead of #AssemblyElections2019


Ahead of #AssemblyElections2019, Twitter India is attempting to make it easier for voters to know their leaders with initiatives like #ChaupalOnTwitter.

After the Lok Sabha Election this year, Social Samosa had run a series, #KnowYourLeader, encapsulating the way Indian Cabinet Ministers are using social media to engage with the public at large. It was an attempt to highlight the ways and gaps in the system. Now that the #AssemblyElections2019 are here, social media giants are also putting their best foot forward to facilitate conversations that matter in the polling booth. Here's more on what Twitter India is doing.

#AssemblyElections2019

As the voting dates for Maharashtra and Haryana Assembly Elections are nearing, conversation volume is picking up momentum with people, leaders, and parties taking to the platform.

Twitter has launched several initiatives to provide real-time updates on the campaign trail, has worked closely with political parties and leaders on how to leverage Twitter for citizen engagement, and is encouraging voters to have their voices heard during the #AssemblyElections2019 taking place in Maharashtra and Haryana.

#HerPoliticalJourney

Featuring Vandana Chavan (@MPVandanaChavan), Priyanka Chaturvedi (@priyankac19), Kumari Shaila (@kumari_selja), Sunita Duggal (@SunitaDuggal7), Sheilza Bhatia (@Sheilza29) among other women political leaders from the two States, Twitter has initiated  a video series in collaboration with policy partners Young Leaders for Active Citizenship (YLAC) and Policy and Development Advisory Group (PDAG) with the objective of bringing alive the vision, stories, struggle, triumph and the indomitable spirit of these women politicians. Recorded in English, Hindi, and Marathi, in the videos these eminent women leaders also share how Twitter has been an enabler in bringing them closer to the citizens. 

#ChaupalOnTwitter

Serving the public conversation, Twitter announced #ChaupalOnTwitter during #LokSabhaElections2019, which recorded more than one lakh views. In continuation of this, Twitter will be hosting Chaupal sessions with leaders ahead of the Assembly Elections across the two States. The Chaupals will facilitate direct engagement between the leader and citizens on Twitter, and also take place on-ground in the traditional chaupal format. The Q&A with the leader will also be broadcast live on the platform from the leaders’ handles. Questions using the hashtag #ChaupalOnTwitter will be sourced from people on Twitter leading up to the event.

Elections Emoji

To encourage people to vote and generate positive conversation on the service, Twitter has made live its special election emoji for the upcoming #AssemblyElections2019. Available from now until October 30, 2019, the election emoji can be activated using the following hashtags in a Tweet: #AssemblyElections2019, #विधानसभाचुनाव2019, #MaharashtraAssemblyPolls#मqqहाराष्ट्रविधानसभानिवडणूक#महाराष्ट्रविधानसभाचुनाव#HaryanaAssemblyPolls and #हरियाणाविधानसभाचुनाव.

Party accounts to follow for #AssemblyElections2019

#MaharashtraAssemblyPolls

#HaryanaAssemblyPolls

Key Political Leaders accounts to follow

#MaharashtraAssemblyPolls

Also Read: Twitter highlights visions of 9 first-time MPs with #First100Days

#HaryanaAssemblyPolls

Payal Kamat, Senior Associate, Public Policy & Government, Twitter India said, “The public conversation on Twitter has never been more important than during the elections, the cornerstone of India’s democracy. As Maharashtra and Haryana gear up for the upcoming election, Twitter will enable citizens to know what is happening and democratize access to information. We are committed to establishing credible access to candidates irrespective of their location or language, and provide insights into a diversity of perspectives on critical issues; all in real-time townhall experience.”

Twitter India political twitter politicial social media #AssemblyElections2019 #ChaupalOnTwitter #herpoliticaljourney #KnowYourLeader