Dealing with placement issues and bad internship experience, Himanshi took an interest in building her blog, Bees and Baubles.
Bees and Baubles came to life as Himanshi Goel took efforts to build a space that spoke to and for people. Blending her personality in the content helped her cause. If she weren’t a blogger, she would have chosen to work with luxury brands in a managerial capacity. Even if there are quite a few bloggers in the scene, you can still join and find your space by being better at it, she says. Here’s more.
Looking back, where did it all begin?
So much has happened and changed, that I barely get the chance to reflect upon my own journey. Now when I look back, I had a bad internship experience in the fashion domain, and that was the first time that I decided to start my own blog (just to let the creative juices flow and not a full-time career).
I had just finished college, but I didn’t get placed because my marks were not that great, I still had to clear a backlog of exams, also why I could not enroll for masters even after getting admission.
That is when I started working on my blog very seriously and how it all began. I think when everything else in the most conventional sense was not working out, my blog came to my rescue.
What’s in the name?
Even though the blog was about what I really believed in, accessorizing and playing around, I wanted to give it a name that not only speaks for me but also speaks about so many others out there.
I wanted to name it something but which gives the readers a sense of relatability, and creates a community rather than referring to a single person. I also had a lot of people supporting me in the beginning and their inputs are also behind this quirky name and the meaning in it. As any work or brand can’t be built single-handedly, it’s always a group effort and so in my case all the Bees who have helped me get where I am and more importantly who made it start, that’s who it refers to.
What is your USP in this cluttered space? How does your content give you an edge?
I think even though the blogging industry is growing like never before if you have your sense of purpose behind what you do and why you do it, in the right place, it will make you stand out.
For me, that USP is body positivity, being comfortable in my own skin and following my own style, rather than trends I do not believe in.
Please take us through your content creation process. How do you stay relevant and relatable?
Blending my identity into what I am sharing out on social media, is something that has always been the foundation of what I create.
I stay informed about the fashion trends of the season, and look at how I fit into it or how can I fit that trend into my own sense of style. What is key here, is that I never follow these trends blindly. I like to be informed about them, because for me, knowledge is power, and I find a way to blend the trends and my style together.
How do you make moolah with your efforts?
I think if the content is uncompromised, the rest follows. For me, the quality of my content does not vary depending on the money I am getting for it, because I create it for myself and my creative side first.
But having said that, it is also extremely important that you do not underestimate yourself, and the efforts you put in and weigh both the odds accordingly.
How do you maintain editorial objectivity with the influx of brand briefs?
Most of the times, brands do give us creative space, because creativity is what keeps me going. But if sometimes, the brand aesthetics do not match with mine, I either try to blend it with what Bees and Baubles stand for, otherwise, I let it go.
One instance/experience that made it all worthwhile
I started blogging when it was not as well known as it is today. Back then, it was still unconventional and did not make sense to a lot of people because of the evolving state. I was not at my very best, and that is also when I was doing the infamous KheerGanga trek, where I was walking all alone and out of nowhere I see these two girls coming towards me, walking in the opposite direction and they stop and ask me if I am the one who is behind Bees and Baubles.
I think moments like these keep me going, and since that was the first time when someone recognised my work, I have not been able to forget that moment ever since.
Weirdest brand brief/request ever
Luckily that has not happened to me yet but sometimes brands forget that we are in a creative industry, and the environment cannot be controlled, and one has to be given the freedom to create content in our own unique way, rather than running every piece of word and image through them before it is posted, for approval.
If not blogging, you would be?
I started with Economics in college and very soon realised, that it wasn’t for me. So if not blogging, it would still be something in the fashion domain, like working with luxury fashion brands on a managerial level.
A day in your life…
I start my day with an hour of yoga, followed by a good hearty breakfast and after this the work follows: shoots, responding to emails, attending events and planning more content, mostly in the same order. And of course, posting on Social Media on the side, almost all the time.
Message/tips for upcoming bloggers
I know that a lot of time people say that there already are a lot of bloggers out there, which is true, but that shouldn’t be the reason for you to not pursue it if you want to. In the end, content is key and it doesn’t matter if you’re doing something which is already there in the market, just do it better.
Your Favorite Influencer
I love Shereen LoveBug’s content
The Future you foresee for your Personal Brand
I see Bees and Baubles to inspire as many people as it could to wear whatever they want to and make it classy, in their own definition and their own ways.