Blending science with brand communication, several on Instagram highlight relevant features using the seven hues of the #PrismOfHappiness.
When light passes through a prism, the seven hues of the rainbow refracts on the other side. It might be drawing rays using pencil and scale or looking at the prism in the lab from different angles — the phenomenon is one of the most beautiful science project school students read about and experiment with.
This week, brands took up this phenomenon and added a pinch of colours to their Instagram feeds. They leveraged the trend to communicate about seven relevant features via social media. For the most part, adjectives came to their rescue as they walked the path to be a part of this trend.
The Good Bowl India
Lunch Box India
Clean Kapda Laundry
The Samosa State
Big Cup Cafe Coorg
If you came across a #PrismOfHappiness creative that we may have missed, please do tell us in comments or write to us at [email protected]