Housefull 4 Marketing Strategy: Cast takes lead on social media too

Housefull 4 movie marketing

With the quest of Bala and gang attempting to find true love, Social Samosa takes a look at the Housefull 4 Marketing Strategy.

Touted to be the reincarnation comedy of the year, Housefull 4 is all set to foray the silver screens in the Diwali. Fourth from the Housefull franchise, under the banner of Nadiadwala Grandson Entertainment, the ‘crazy story of confusion’ is expected to be a laugh-a-riot with Akshay Kumar returning to the Comedy genre. The comedy is creating a buzz in the socioverse, with cast going all and about. A look at Housefull 4 Marketing Strategy.

Welcome to the World of Housefull 4!

The moviemakers shared a glimpse of the regal look of the re-incarnation comedy through an antic-looking book for the trailer introductions. With the launch of the complete trailer, #Housefull4 garnered millions of views within 24 hours.

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Royal Characters of the kingdom #Housefull4

Backed by a stellar cast, Housefull 4 released the quirky characters of the film on social media, creating buzz and intrigue. With the ‘then & now’ approach, each character was represented in two avatars. An interesting thing to note is the look-and-feel of each poster in the archaic form.

‘Sitamgarh Ke Maharaj’

Pappu Rangeela

Michael Bhai

Miliye Winston Churchgate aur Giggly se

Aakhri Pasta

Bangdu Maharaj 

Rajkumari Meena

Rajkumari Mala

Rajkumari Madhu

Angarakshak Dharamputra

Bangdu Maharaj


The Bala effect

With the back-to-back foot-tapping numbers, the movie tactically released their songs with one of them going viral.


Bhoot raja

Ek Chumma



Akshay Kumar started the trend while promoting the film in Hyderabad on Twitter. It soon went viral with noted celebrities and audience, alike, posting their version of #BalaChallenge.

Composed by Sohail Sen and voiced by Vishal Dadlani, the foot-tapping number took the world by storm where corporates even chose to take it up as a stress-buster.

Be it at airports or offices, people got swept with the #Bala wave.

Vishal Dadlani

Varun Dhawan

#GoodNewz Crew

Ayushmann Khurana

Ranveer Singh with the Director

Bala challenge, London

Avengers Bala challenge

In the house of Radio City

Madness at Airport

Arjun Kapoor


The world sings Bala

Promotion on Wheels

In one of the firsts by any movie franchise, the #Housefull4 cast went on a ‘Promotion on Wheels’ on 16th October. The initiative also marked making the railways instrumental contribution to the promotion of cinema, culture, television, and various art forms. The train traveled from Mumbai to Delhi with Vinyl wrapped creative artwork of the movie Housefull 4.

The cast shared unmissable moments and candid interviews on the wheels for promotion tactics.

Contests Galore

With the promotions’ 4th installment in full swing, we observed few of the contests related to the movie

UC Browser’s Guess the song Contest

#CatchBalaAt Miraj

A Facebook contest to catch Bala at the nearest theatre and to get a chance to meet the cast was also initiated.

Paytm- ‘Name the Singers’ contest

Housefull 4 stickers

Taking the engagement a notch higher, the franchise brought to the viewers – the Housefull 4 stickers. Viewers who like to give their conversation a twist of fun and quirk were presented with the ‘I don’t know’ stickers on WhatsApp and other chat platforms.

Transform into Housefull 4 characters with Likee App

Likee, a short video creation app, has joined hands with the movie. Through this collaboration, the users can have fun by becoming the main characters from the film.

Only with a single click, users can transform into the characters of Akshay Kumar, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda, Kriti Sanon and Pooja Hegde as played in the upcoming film by a face-gradient function, Supreme Morph in Likee.

‘The Kapil Sharma Show’

The movie ensemble made their presence on The Kapil Sharma Show with their natural comic streak.

LOL with Manish Paul

Enhancing the fun-quotient, the lead stars collaborated with Manish Paul to amp the LOL factor.

Talking films with Faridoon Shahryar

The scintillating cast also rejoiced with the collaboration at various talks shows. One such notable was with Bollywood Hungama at Faridooon Shahryar’s show where the cast went berserk with their funny tactics.

Enter Memestan with HouseFull 4

How could the memers miss their shot at comedy? The movie garnered reach through some hilarious memes.

The Entertainment Fraternity speaks

Just prior to the movie-release, noted figures from the industry shared their excitement to create the buzz amongst the Twitterati.

The makers have managed to cover all their bases with a rooted Housefull 4 Marketing Strategy. Will it help fill the seats at theatres?