Jay Kapoor talks about his YouTube-ing journey and what goes behind the making of a tech blog.
Founder of Gbox – a toolkit For Instagram, Jay Kapoor is a tech enthusiast with 269K subscribers on his YouTube channel where he creates videos about the latest tips, tricks, tutorials, and hacks regarding various trending topics.
Passionate about all things tech, Kapoor believes in creating something different and unique and not follow the bhed chaal. Let’s hear it from the horses’ mouth on the weirdest brand briefs, making money, creating the USP and more.
Looking back where did it all start?
A lot of times when my friends used to ask me ‘How did I do this with my tech’ and How do I do that on my phone?’ Or other similar questions, I used to help them. After a while, I got so frustrated with those questions, that once I decided to screen record do a voiceover and upload it to YouTube.
Little did I know there are be so many more people who were asking the same questions and find my videos helpful. That’s where it started.
What’s in the name?
Well nothing, because “A rose by any other name would smell as sweet”. I believe that if you make good quality content, people will come.
What is your USP in this cluttered space? How does your content give you an edge?
Like most of the Tech YouTubers in the Indian YouTube community, I don’t unbox or review tech gadgets. That’s cliche. I help people in getting the most out of their current devices and recently I have started doing sting operations.
Please take us through your content creation process. How do you stay relevant and relatable?
The idea and the research for me are the most important things. While sometimes I get the ideas for my videos from someone’s Twitter or a medium article.
I would not say that I always try to stay relevant in the tech scene because I get the utmost satisfaction in doing things that nobody has ever attempted but once in a while to stay relevant as they say.
I make videos on popular apps.
How do you make moolah with your eﬀorts?
Well, that is something that even I don’t know.
Sometimes I make a video in 3 hours and upload it gets lakhs of views and earns me a good amount of moolah. And sometimes I take my time, spend days shooting & editing, and it becomes a flop.
Anyway, these days I feel that the YouTube algorithm is preferring quantity over quality, so I guess I think I should go back to the 4-hour video making mode.
How do you maintain editorial objectivity with the influx of brand briefs?
Honestly, I don’t.
There have been cases with me in which I was very brutal about the shortcoming of the product or brand and then you know they backed oﬀ. It’s either Yes or No for me.
I don’t want to be politically correct for money’s sake.
One instance/experience that made it all worthwhile?
So I met this new creator at a YouTube event he came to me and said I am here because of you I said how?
He said you made this video xxxx I made the same video in Hindi and got more views than you and my channel got kickstarted from there.
Weirdest brand brief request ever?
Luckily nothing weird yet.
If not blogging, you would be?
If not blogging, then I still would be in the tech space doing something else. You know Tech is a very vast field to be in, lot’s of scope to succeed.
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A day in your life.
It’s pretty bland, and straightforward. Wake up
Check YT comments and reviews of my apps. Make a todo list of the day
Set a Pomodoro timer and start doing those things Gym, Dinner and then I sleep.
Message tips for upcoming bloggers?
Try to find something new to do instead of following ‘bhed chaal’
You might quit your job whatever because of bhed chaal, or because you think YouTube is the new thing to do. So if you’re doing that, if you’re taking the leap, build your own identity, else I’ll be like wo bhed chaal chodke ab ye bhed chaal.
Your favourite influencer?
Taimoor Salahuddin aka Mooroo from Pakistan. I’ve not seen anyone else in the world with the narrative power that he has!
The future you foresee of your personal brand?
Considering that now I know that Jay Kapoor is a name associated with a certain type of quality and content, it feels funny that I never focussed on building my personal brand. It has always been a byproduct of my work, and I like to keep it that way in the future as well.
Build my name by doing some great work!