To help marketers with a more dynamic reach and adequate insights, LinkedIn Campaign Manager is getting updates such as forecasting panel, boolean targetting, and demographic reporting.
LinkedIn Campaign Manager Updates:
Campaign Forecasting Panel
With the improved campaign forecasting panel in LinkedIn Campaign Manager, you can see the make-up of your target audience from the dashboard.
Customizing your target audience has also been simplified. You can customize the panel to surface specific professional characteristics, like top industries, years of experience, or company sizes for your audience.
When combined with Matched Audiences, you'll have demographic insights, as to what content mix resonates with them.
Boolean Targeting, i.e. using “And/Or” enables you to reach audiences through combinations of facets like job function, seniority, and titles — in a single campaign. This would give you more flexibility, as to what professional in which position & job function would see your ad.
Demographic Reporting has been improved, by allowing you to comprehend which audiences are watching your video ads, filling out your Lead Gen Forms, and opening your Sponsored InMail messages.
With this feature, you'd be able to segregate quality leads and better understand the value gained from your campaigns. It would also give you better apprehension, as to where you need to strategic or creative improvements.
LinkedIn has upped the ante with the latest targeting and reporting features. Such insightful facets about the audience are almost not available on any B2B platform.
LinkedIn is already at the top in the B2B arena; the new features further strengthen its foundation.