Kushboo Gupta of Little Curves makes videos around Fashion, Beauty, Lifestyle, DIY, and more; and is here to share how flaunting your flaws makes you more confident.
Kushboo of Little Curves is also a Certified Dietitian and Pediatric Nutritionist. Her pragmatic approach towards beauty & lifestyle can be seen in her videos such as oxidized jewelry shopping in Delhi, how detox water works, and more.
She also puts her educational background to use in videos such as fruits for weight loss, summer diet options, and more. With almost 40K subscribers on YouTube and an average of 100-150K she boasts a strapping online community.
Looking back, where did it all begin?
It all began on my road trip to Dalhousie, 2 years back, when I was happy, enjoying my road trip with Aditya (husband) and posting pictures. On a Facebook post where I had mentioned randomly two lines about body positivity, I got a lot of support/likes from my friends.
In fact, one of my friends messaged asking me to share where I got the dress that I was wearing in my post. In a casual conversation with my husband that day he came up with the idea that why don’t you share your knowledge with the world out there. That time I was working in AIIMS and I took it as a hobby and started posting videos on my YouTube channel as soon as we came from our vacation. Finally, took it as a full-time career.
What’s in the name?
I love the name, in fact, I thank God, I wouldn’t have come up anything better than ‘Little Curves’. It has a very deep meaning attached to it. People or generally my Little Curves members too tag it with a curvy body or physical appearance. In reality, a curvy body is just a tiny part of it. Little Curves has more to do with the curvy life we have, the ups and downs, the twist and turns we go through in every walks of life and how we deal with it. Curves are not just confined to your body but more to do with your life in totality.
What is your USP in this cluttered space? How does your content give you an edge?
The USP of Little Curves is to connect with the audience, to communicate and to reach out to people as much as we can. We make it a point to take out time from our busy schedule to revert to every message on a daily basis; this makes our audience feel that we are part of their life. Most of them tell me that I am just like their elder sister, which is the best compliment I feel.
We have this birthday month celebrated on the 1st day of every month where I wish them in advance and make them feel special. We randomly call our followers on Instagram and surprise them, ask them about their life/ day in order to make them feel they are special to us. Communication and connecting with each other is the main aim of our channel. Everyone is busy in their lives, in their problem or in their zone, but everyone needs someone to make them feel special and important, they need someone who won’t judge them anytime and we play that role.
Please take us through your content creation process. How do you stay relevant and relatable?
We are a team of two, i.e., me and my husband, we both work together and we have divided the work. The technical part is handled by him so he pays maximum time in handling work behind the scene, whereas, I am into content writing, placing all things together, communicating with brands and audience, writing blogs and more. The process of our content creation wholly depends on the viewer’s demands, what they love to see and what inspires them. Spreading awareness is one of the aspects we always take into consideration while creating our content. When it comes to content creation the main thing is planning in advance. I prefer making a rough plan as to what video will go when as a monthly chart it helps me a lot.
How do you make moolah with your efforts?
Since I am a freelancer, it is not at all fixed. As said, I am a Dietitian, so I do consultancy and also there are different sources of income for influencers/bloggers like Google Adsense, Affiliate Marketing, Influencer Marketing, Collaboration, etc. but it’s all not at stagnant each month.
How do you maintain editorial objectivity with the influx of brand briefs?
It is very important, to be honest, genuine and unbiased when it comes to brand collaborations. Even when it comes to paid collab, we are very specific and particular. There are times when a foreign band approaches us but if you see the practicality we are more confined to our boundaries i.e. what is available easily here and can reach out to our locals. Again we have a checklist to pick up brands so that the integrity of the channel is maintained.
One instance/experience that made it all worthwhile
Well, my worthwhile experience till now is when I met a subscriber and that too not in my cities like Mumbai or Delhi but in another city which I recently visited for a small vacation in Gujarat, that was the best feeling. Also, there was a message from one of our followers, thanking me because our blog and videos inspired her and helped in her relationship with her husband. Even my PCOS story has played a very important role to inspire many females.
Weirdest brand brief/request ever
I haven’t come across the weirdest one yet. But still, I would love to share that one day randomly I get this email stating Subject as Collaboration and when I opened it to check, it was written we have a birthday party in our farmhouse would love to call you. I hope you got my point, how we are objectified at times just because we are on this platform. It pissed me off for a while but soon I made myself understand that when you are in this industry you need to have thick skin.
If not blogging, you would be?
Since I am a Public Health Professional and to be on the ground or be with the mass was always part of my job. I was working with AIIMS before I started my channel. If not this I would have continued to serve as a Researcher as well as my Dietetics Consultancy.
A day in your life…
This profession is not a 9-5 job, it is more of being multitasking. My day begins with getting up early doing my household chores and doing my morning workout, traveling to my office- studio. Since I have my studio in my husband’s workspace itself so it gives us additional time to be together and discuss the new content. Then I reply to comments, plan the next content, edit-post pictures and write down blogs. In the evening around 4 pm, we film videos in our space and then by 6:30 pm back to home. We then go for our workout session, come back finish off our dinner part and sit for editing the video and finish off the work by 1 am and get back to sleep.
Message/tips for upcoming bloggers
Be passionate about what you do and have patience. Blogging/Vlogging looks very fancy on-screen but the BTS is really where you put so much hard work and that should be taken into consideration also. It has more to do with your creativity so explore something new about you and show it to the world. Also, one has to be much grounded plus have thick skin in this profession, so no matter what people say just believe in your work.
Your Favorite Influencer
My most favorite influencer is Gaurav Taneja (Flying Beast), love his editing skills, then Nikhil Sharma (Mumbikar Nikhil), have learned a lot from him. When it comes to an international platform, I love Sierra Schultzzie, she is a true inspiration.
The Future you foresee for your Personal Brand
Yes, we have an e-commerce business under the same brand name related to jewelry sale and I also work as a freelance dietitian, looking forward to growing these two platforms too in the next few years. Also, we are aiming to be more and more creative when it comes to presenting our content. I just want my work to speak for myself.