Brands should be ready to invest and grow objectively says Sana Galar

Sana Galar, a health influencer shares with Social Samosa how she decided to devote herself to a fitter body and good health.

Learning from her past mistakes, Sana Galar shares that the journey hasn't been easy. Galar tells us that she wishes to pursue and help people become their healthiest selves. Let's take a look at her journey.

Looking back, where did it all begin? 

It all began a few years ago when I started taking my health seriously. I wanted to pursue my healthiest self and I craved to look, feel and move good. That's when I decided to devote myself to a fitter body and good health.

What’s in the name? 

I've been there and done that. I've learned from my past mistakes. Drop Your Kilos came into being after I realized a desire to cater to people who are just like me, the people who need a proper channel to straighten out their overweight issues.

What is your USP in this cluttered space? How does your content give you an edge?

I like staying up-to-date on the latest scientific research and facts. My niche mainly aims at promising to inspire women and men to take body-positivity and good health, seriously.

Also, Drop Your Kilos never over-promises or under-delivers diets. Hence, my clients trust me to reach their fitness goals in the programmed time. I guess that sums up the USP of my brand.

Please take us through your content creation process. How do you stay relevant and relatable?

I create my content keeping in mind that it needs to deliver my message clearly and directly. I design what I write in the right tone and voice- crisp, informative and motivating. I try and make the content feel resonating with my brand. It's a demanding process but again, every field needs a fierce determination to be consistent.

How do you make moolah with your efforts?

Basically, I earn by helping people in the way they want to be helped and delivering the value that they're are seeking their money. My work involves assessing how I can help people transform their workout, diet, and life. I do all of this using social media and networks.

How do you maintain editorial objectivity with the influx of brand briefs?

I work with brands through collaborations and sponsored posts only when I feel convinced enough about their ideality and concept. If it fits into my vision, I hop onto the influencer wagon and work on promoting their products.

One instance/experience that made it all worthwhile

Reading testimonials of my clients makes it all worthwhile. I invest in my work whole-heartedly and when I see the results of my client base after their hard work, it feels like life's greatest pleasure.

Weirdest brand brief/request ever

Every time brands ask me to commit for a barter collaboration, it offends me. When we influencers work hard towards promoting a brand's name, the least they can do is agree on a decent amount to pay up. It is just work-ethics. Brands should be ready to invest and grow objectively.

If not an influencer, you would be?

I intend to begin a blog soon pertaining to my work. As of now, I am enjoying being a health influencer.

A day in your life…

As demanding as my work gets, I try and seek out the fun and challenge in my day-to-day routine. Every day, I focus on good health, both for myself and my clients. I try not to allow the other things to get in the way because I know that if I let it go a little today, I'll start down a slippery slope that I've been down before which I've vowed never to be again.

Also read: It’s important to believe in brand’s value before endorsing: Parnashree Devi

Message/tips for upcoming bloggers

When you are into this niche, intend to be in it for the long haul and find joy in the process of who you're becoming. Understand and know that ups and downs are a normal part of any journey. Be consistent and stay motivated.

Your Favorite Influencer

Afsha Galar @beingmomtastic

The Future you foresee for your Personal Brand

I want to expand my work more and take it to an enterprising level. Someday soon, I'll be sitting in my firm, consulting clients on a personal front. Till then, I'll work as dedicatedly and efficiently as is required in this business.