#TagIcons Brands use Instagram to reflect human behavior in this new trend

New Instagram Trend

A new Instagram trend came to life yesterday, bringing in a new flurry in the world of brands and they got tagging with #TagIcons.

Within a few hours of Swiggy India posting a pair of images to depict how colleagues behave during lunch hours, brands followed suit to create their versions of the new Instagram trend: #TagIcons.

The trend includes images with small icons on it that come together or go away as per the situation scribbled across the creatives. As the trend grew in prominence, several brands took it up and created their own versions. Some even changed the design of the icon in question.

While the original creative trend began with the icon Instagram uses to denote tagged persons, brands went forth to build meanings with whatever icon were relevant to their product or service— these included various kinds of emoticons as well as graphics that denote issues, which are eventually resolved.

Swiggy India

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Tinder India


Bank of Baroda


Godrej Properties


American Tourister India

Pond’s India


Wai Wai


Sodexo Benefits India

Yardley London India

Bikkgane Biryani Dubai

Phoenix Marketcity

Juice Pitara

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Tag these friends

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WD-40 India

Vijay Sales

Atul Bakery



Radio Mirchi

Tata Sky


P.A.G.C Foundation

If you feel we have missed a creative, please do tell us in the comments or write to us at [email protected] If you are looking for formats to follow this week, do check this list to pick ones that make sense to your brand.