Tool Feature: Tagmango

Tagmango

About the Platform.

Tagmango was founded in January 2019 by Mohammad Hasan, a tech entrepreneur of an IT company Fleapo with offices in India, UK and Kosovo and Divyanshu Damani, a social media influencer and a speaker at some of India’s platforms like TEDx, Josh Talks and a keynote speaker at colleges like SRCC, NM, IITs and IIMs.

General case studies show that nano influencers have an average engagement rate of up to 8.7% against the meagre 1.7% engagement rate of celebrity influencers. 82% of consumers are most likely to follow a recommendation made by a nano-influencer. Tagmango, since its inception five months back, has over 20k nano-influencers with an average engagement rate of 14% and a cumulative reach of over 20 million. 

The team presently comprises ten members involved with business development, campaign execution, and software development.

Who do we cater to?

We take word of mouth digital for brands by making the brands’ targeted audience see their product or service being promoted from a collective source that they trust, that source being our nano-influencers.

What do we offer to our consumers?

At Tagmango, we make sure you get the best out of your marketing budget by providing up to 70% lesser Cost Per Reach than conventional social media marketing. We act as enablers where everyday people can collaborate with brands of their choice and promote them on their social media handles.

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What motivated us to start up?

Hasan and Divyanshu are good friends who would meet each other regularly and discussed ideas and industries that they could possibly disrupt and make a mark on and discussed ideas and fellowships and what’s entirely happening in the start-up scene in Calcutta. Divyanshu’s experience as an influencer helped him understand the shift happening worldwide with brands moving from mega to macro to micro and finally to nano influencers; effectively incentivizing their own audiences in order to acquire and retain customers for their brand. 

What’s in a name?

When they were coming up with the name, they had just one point of concern, that it must contain a .com in the entire name. Luckily enough, they were able to combine ‘tag’ – a feature of social media and ‘mango’ denoting the ‘aam aadmi’ and making the thread that’d allow common people to participate in influencer campaigns.

How do we see Social Media?

There are both pros and cons attached to social media. While it can have a number of negative outcomes, social media has huge potential to create awareness and promote positivity and increase productivity in society. For example, at Tagmango we use social media to enhance word-of-mouth marketing. We use Instagram which has almost 300 million daily active users and 500 million monthly active users, to make everyday people partner with brands and utilize their influence to their advantage. For brands, it is a platform to reach their potential consumers through their consumers using a more targeted and effective medium. For an ordinary person, it can serve as a medium to monetize their social presence, which is exactly the opportunity that Tagmango is exploring.

Currently, we are…

From being a Kolkata based startup, we have now expanded our user base to cities like Mumbai, Delhi, and Bangalore. We have also acquired organic users in Tier 2 cities in India. Currently, we stand strong at 20,000+ nano-influencers and more than 20 brands as clients for whom campaigns have been executed. We count India’s first unicorn – Inmobi, as well as India’s first Facebook-funded startup – Meesho, as our clients. We have done campaigns with quirky youth brands like The Souled Store, Alma Mater, restaurant chain Aminia, Tea Junction as well as offbeat brands. We are learning something new every day and believe we will reach our goal soon enough.

Our biggest challenge was...

Attracting the right minds with the same passion as ours. Finding a dedicated and honest team with a lot of zeal was the biggest challenge we faced.

We want to dominate the world by…

India is an aspirational country and we want to get financial freedom and contribute to people earning by putting their influence to use.

We’re making moolah by…

Commission on every campaign budget.

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Our What The **** Moment

So we once participated in a startup competition but couldn’t make it through. So bought ourselves tickets immediately and landed in Bangalore straight at their doorstep asking them to reconsider their decision and be our investors. Despite being asked to leave, we were stubborn and stood there till we were LITERALLY thrown out!

Industry as we foresee

The social media industry will always be at an ever-evolving stage. What started off as a way of connecting friends and family more than a decade back has now become multi-billion dollar platforms that have an incredible influence on people. By 2020, the influencer market is set to be worth more than 10 billion dollars. 

Lastly, Are you hiring?

Passionate and driven individuals who can contribute positively to the growth and direction of the company are always welcome at Tagmango!


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