The mandate was won after a multi-agency pitch and includes building brand awareness, strengthening the brand’s market presence and communication development.
Gemius Design Studio – 360 Degree marketing and branding agency won a creative digital mandate for India’s largest trampoline park- WOOP in Surat. The mandate includes building brand awareness and strengthening the brand’s market presence and communication development by highlighting their existing offerings and building a strong community.
The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategy, content and communications creation and design across all Marketing platforms, along with Online Reputation Management.
Speaking about the win Saurabh Pacheriwal- Co-founder, Gemius Design Studio said, “We are pleased to have won this opportunity, to be their official branding and marketing partners. WOOP is India’s largest trampoline park looking for strong digital play. As WOOP is expanding its footprints, our aim is to exploit the digital medium to reach the millennial and the new generation consumer. Our aim is to bring the best with our expertise which we have built over the years and look forward to creating successful campaigns for the brand that will definitely result in a huge impact on the audience.”
Rajat Mahindru – Founder & Director – WOOP said, “WOOP aims to be a one-stop entertainment destination for people looking for fun and frolic with friends and family. The positioning we imagined WOOP to take in the industry has been well communicated and established with the strategies framed by the team at Gemius. We are extremely happy and confident of our choice and believe that with Gemius on board, our reach in the local, as well as the national audience, will always be on the upward curve. Our expansion plans have also been well met so far. ”