MX Player announces strategic in-app partnership with ShemarooMe

As a part of the association, MX Player users will get seamless access to the content library of ShemarooMe.

As a part of the collaboration, MX Player will stream high-quality content from ShemarooMe giving their 75 Mn Daily Active Users 24x7 access to the brand’s vast library.  

ShemarooMe is the over the top video streaming app of Shemaroo Entertainment Limited and is known for offering varied content spread across Bollywood, Gujarati, Marathi, Punjabi, Devotional, Comedy, and Kids category that caters to the preferences of audiences of all age groups.

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On the association, Karan Bedi, CEO, MX Player, said, "We are very excited to be partnering with Shemaroo and bringing their diverse library of content to our millions of users. Our promise to our users has always been “Everytainment” and this amalgamation of forces is a great further step in that direction."

On the association, Mansi Shrivastav, Head- Content Acquisitions & Alliances, MX Player, said, “At MX Player, we are always focused on building a deep & robust content offering for our user base. Given the large library of ShemarooMe, this association would be a win-win partnership for both partners, which would give the final consumer access to a vast and diverse content offering. This partnership will enable us to scale up in terms of genres & languages, and also paves the way for a healthy and sustained growth trajectory in the industry as well.”

Commenting on the association, Hiren Gada, CEO, Shemaroo spokesperson said, “Shemaroo has always aimed at partnering with brands that promise greater outreach even beyond metros and with MX Player as a partner we aim to achieve the same by expanding our markets and reach. This partnership will help us engage with more audiences through our entertaining content which is sure to satiate the content cravings of any viewer.”