Topical Spot: National Education Day brand creatives

National Education Day

National Education Day brand creatives created waves on social media this November 11 on Maulana Abul Kalam Azad’s birth anniversary.

Maulana Abul Kalam Azad was the first Education Minister of Independent India. His birth anniversary is commemorated as the National Education Day in the country. It marks various events and initiative launches by the government and private players alike. This year, brands took it upon themselves to pitch in by creating National Education Day brand creatives.

While some brands directly mentioned the late leader in their communication, others created metaphors using stationery items. Pencil shavings were a common feature used by a few brands. Some even used their own products to drive conversations and highlight their characteristics in connection to education, lessons and learnings.

Every brand tried its bit to express the importance of education and how it enhances our lives in an intrinsic way — through the lens of brand communication.

Kenstar

Edelweiss Mutual Fund

Pheonix Bareilly

Suhana

HPCL

Tata Trusts

Lovely Professional University

Eros Now

Byju’s

Jio News

The Better India

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#NationalEducationDay #LetGirlsLearn We all know that it’s important to educate girls – it is the one consistent determinant of progress for practically every development outcome, from mortality declines to economic growth, democracy and equity. Did you know that investing in girls’ education has far-reaching economic benefits too? Here are some facts: – According to the World Bank, the return on one year of secondary education for a girl correlates with as high as a 25% increase in wages later in life. – Educated girls have fewer, healthier and better educated children. For each additional year of a mother’s education, the average child attains an extra 0.32 years. – Improved literacy can have a remarkable effect on women’s earnings. Working women with high levels of literacy skills earned 95% more than women with weak or no literacy skills, whereas the differential was only 33 % among men. – Educated women tend to reinvest 90% of what they earn into their families and empower other women. Suddenly, the toxic cycle of poverty is turned inside-out and becomes a cycle of prosperity. – If all girls had secondary education in South Asia, child marriage would fall by 64%, from almost 2.9 million to just over 1 million. In short, investing in girls’ education is not only the right thing to do, it’s also a smart move for overall economic and social development!

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HCL

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Havells

Wai Wai

Duke Fashions

Rtee

Anytime Fitness

Acko General Insurance

Food Nation

Pramukh Group

Tellicherry Kitchen

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