National Education Day brand creatives created waves on social media this November 11 on Maulana Abul Kalam Azad’s birth anniversary.
Maulana Abul Kalam Azad was the first Education Minister of Independent India. His birth anniversary is commemorated as the National Education Day in the country. It marks various events and initiative launches by the government and private players alike. This year, brands took it upon themselves to pitch in by creating National Education Day brand creatives.
While some brands directly mentioned the late leader in their communication, others created metaphors using stationery items. Pencil shavings were a common feature used by a few brands. Some even used their own products to drive conversations and highlight their characteristics in connection to education, lessons and learnings.
Every brand tried its bit to express the importance of education and how it enhances our lives in an intrinsic way — through the lens of brand communication.
Edelweiss Mutual Fund
Lovely Professional University
The Better India
Acko General Insurance
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