#WeAreNotTheSame brand posts are here to make a difference

#WeAreNotTheSame brand posts

#WeAreNotTheSame brand posts are clarifying the difference between the brand’s consumers and others with engaging posts.

We are observing a dynamic shift in brands tapping topical trends with #WeAreNotTheSame brand posts.

The template #WeAreNotTheSame has been around for a while, although it had been circulating for a few days and a tweet of the same template was also being spread.

As observed, Netflix India was one of the first brands to make the most of this template, followed by Swiggy and more. Although, the use of this template by brands is what’s intriguing.

Brands are treating posts on social media more as a piece of content rather than an advertisement or a promotion and then going ahead and integrating their products or services.

For instance, instead of directly promoting their services, Netflix India, Swiggy, Dunkin’ Donuts India and more have created posts from the consumers’ point of view bragging about how they’re not the same while integrating their services. We see more brands showcasing altered versions to the template too.

This strategy seems to be working for gaining engagement, as we have observed it with these and several previous trends.

There might not be any evidence that supports engaging content working to improve sales, but such content certainly strengthens a brand’s social media presence, gains engagement and in the course increases reach and ROI.

Moreover, when the dominant generations such as millennials and Gen-Z seem to be avoiding advertisements, there is really no reason why a user should follow a brand on social media.

Except, there is – engaging content.

You’re in her DMs, she’s in my article. We are not the same.

Also Read: #TwoKindsOfPeople brand posts bind the opposites

Netflix India


Dunkin’ Donuts India


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I am the default, you are the detour.

A post shared by Swiggy (@swiggyindia) on

AIS Windows

Godrej Secure

Cup Noodles India


Madhur Refined Sugar




RBL Bank


Manforce Condoms


Amazon Prime Video IN

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we team if you stream ?

A post shared by amazon prime video IN (@primevideoin) on

Durex India

Mad Over Donuts

Mother Dairy Ice Creams

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To tag or not to tag (or whom to tag).

A post shared by Mother Dairy Ice Creams (@motherdairyicecreams) on

Phoenix Marketcity Bangalore


H & R Johnson India

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#johnsontiles #lifestyle #wearenotthesame

A post shared by H & R Johnson (India) (@hrjohnson_india) on


Spice Style

If we have missed out on any of your #WeAreNotTheSame brand posts, write to us at content@socialsamosa.com or let us know in the comments below.