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As a part of #DecadeSamosa, Social Samosa brings you a list of the biggest headlines made by Twitter over the last ten years. Twitter history, unfolds now.
Over the years, Twitter has transformed from a platform in search of users and making it a palatable option to one that is leveraging its userbase. Twitter history, especially from the last 10 years is proof of that.
Initially touted as a platform for intellectuals or opinion creators, Twitter later evolved as a source for information (this of course, also had its cons) and a platform for people to band together. In the interest of user-friendly AI, Twitter's 140 character limit was also doubled - a move many condemned.
On the marketing front, Twitter took some time to find out what clicks. But once it did, Promoted tweets, branded emojis, branded cards, and more found their way in Twitter's ad suite.
Twitter can also be credited with catalyzing behavioral changes among social media users. Boycotting and embracing of brands, personalities or even instances became a norm. #MeToo stormed the world - a prominent event from Twitter history.
For #DecadeSamosa, we take a look at Twitter history and journey over the decade, tracing the last ten years of Twitter.
April 2010: Twitter launches Promoted Tweets
June 2010: Geotag tweets with Twitter Places
August 2010: Websites get Tweet button
October 2010: Dick Costolo becomes Twitter CEO
October 2010: Twitter hires 300th full-time employee
We just hired our 300th full-time employee. Wowza! cc: @JoinTheFlock
— X (@X) October 26, 2010
We've launched a new Translation Center to bring more languages to Twitter. Now, all we need is your help! Learn more - http://t.co/1rhzpyW
— X (@X) February 14, 2011
February 2011: Twitter launches new Translation Center
April 2011: Micro-blogging site updates homepage
May 2011: Follow websites on Twitter with Follow button
One Million Registered Twitter Apps: http://t.co/Ii2WE3Z
— X (@X) July 11, 2011
July 2011: Twitter celebrates one million registered apps
July 2011: Twitter acquired social analytics platform BackType
August 2011: Share photos on Twitter natively
August 2011: All Twitter users to get same experience
New Twitter rollout: complete! All users now have the same Twitter.com experience & can access our latest features. http://t.co/8dfSGdV
— X (@X) August 8, 2011
December 2011: Revamp design to help more people get tweeting
February 2012: Yandex adds tweets to search results
March 2012: Twitterverse turns 6, 140 million users strong
April 2012: Twitter enters Detroit, expands in Dublin
June 2012: Only-bird logo to be micro-blogging site's new identity
Introducing Twitter for Nokia http://t.co/nKDjHHGr
— X (@X) July 12, 2012
July 2012: Twitter adds Nokia users to experience fold
October 2012: Now, Vine as you Tweet!
November 2012: Users to see new tweets on top in Discover tab
Have you checked Discover lately? A new notification at the top of your stream shows when new Tweets are available. http://t.co/dL2NYafx
— X (@X) November 8, 2012
December 2012: Now tweet filtered pictures
December 2012: Twitter now has 200M monthly active users
There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We're grateful for your ongoing support!
— X (@X) December 18, 2012
Also Read: Decade Samosa: You have memories with Facebook
April 2013: iPhone users can now listen to #music
August 2013: Twitter acquires real-time social data company Trendrr
September 2013: Twitter acquires MoPub, focuses on mobile advertising
November 2013: Twitter prices IPO
December 2013: Users can now DM pictures on Twitter
We just priced our IPO. http://t.co/NWXaO4Myq0
— X (@X) November 6, 2013
You can now share photos in DMs on http://t.co/eNvqKTup1d. Try it out!
— X (@X) December 13, 2013
March 2014: Photo tag support for up to four photos
April 2014: Twitter UI natively supports Emojis
June 2014: Tap Commerce to help Twitter re-target ads
June 2014: With SnappyTV, Twitter taps on live TV
July 2014: Twitter releases diversity data report
Building a Twitter we can be proud of - here’s our diversity data to date. https://t.co/Xw2ktU5QQk
— X (@X) July 23, 2014
December 2014: Twitter improves ways to flag abusive tweets
Starting today we're rolling out an improved way to flag abusive Tweets. See how it works.https://t.co/Yf6cStz0z1
— Support (@Support) December 2, 2014
Tweeting our warmest wishes today to you and yours for a happy holiday season. pic.twitter.com/CYS4T24pZk
— X (@X) December 22, 2014
January 2015: Indian start-up ZipDial gets acquired by Twitter
January 2015: Recap made easy with While You Were Away
February 2015: Twitter to support Vine creators with Niche
February 2015: Collaboration made easy with TweetDeck Teams
March 2015: Partner Audiences: A micro-blogging gift to marketers
March 2015: Now live stream video in a tweet with Periscope
March 2015: Curator: New way to find, display tweets
April 2015: Twitter welcomes TenXer and TellApart to the flock
May 2015: Tweets take flight in the Google app
June 2015: Jack Dorsey to be Twitter's interim CEO
June 2015: Extending machine learning horizon, Twitter acquires Whetlab
July 2015: Micro-blogging giant acquires Mitro, to open source product
September 2015: Buy button makes tweet commerce easy
Ready for some fun? Tweet #ShareaCoke to help set a new @RecordSetter record for the world's largest cheers. *clink!* pic.twitter.com/9UmY5WrVKE
— X (@X) September 17, 2015
#LoveWins was the biggest moment on Twitter this summer. See the whole list, via @people: http://t.co/90xzlFqsiv pic.twitter.com/Z6thym9tdQ
— X (@X) September 18, 2015
New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC
— X (@X) October 6, 2015
October 2015: Twitter introduces Polls with two choices
October 2015: Moments: Latest addition to tweet curation
October 2015: Omid Kordestani Joins Twitter as Executive Chairman
You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP
— X (@X) November 3, 2015
Gearing up for our company wide day of service #FridayForGood happening in 4 days. pic.twitter.com/1vgJFSalZs
— Twitter For Good (@TwitterForGood) October 12, 2015
November 2015: Twitter extends Poll features
"I think there's power in us telling our stories so that we remember we're not alone." -@deray https://t.co/tylfDc8hL7
— X (@X) November 6, 2015
Get the conversation started on the right note by clicking Reply. #TwitterTipshttps://t.co/297xcMEEVC
— X (@X) December 23, 2015
From getting 💪 to saving 💰, here are the most-Tweeted resolutions for 2016 in the US. Did yours make the list? pic.twitter.com/Afue100YTY
— X (@X) January 4, 2016
Follow along as Indonesian writer @ikanatassa creates a story with the help of readers and Twitter Polls. #PollStory https://t.co/kbRa8p27ZF
— X (@X) January 6, 2016
February 2016: GIFs become searchable in Tweet compose
March 2016: Twitter turns 10!
March 2016: Twitter makes images accessible for visually impaired
Starting today, anyone can make Tweets with images accessible to the visually impaired: https://t.co/mAnehClSNR pic.twitter.com/bmCuMVWJrR
— X (@X) March 29, 2016
June 2016: Twitter enables native video support
June 2016: Magic Pony Technology now under Twitter's fold
June 2016: Quoted Retweets available to all
June 2016: Now tweet photos with stickers on them
July 2016: Android Twitter gets dark mode
August 2016: Twitter extends dark mode feature to iOS
Stickers overboard! #StickTogether with @EthanDolan, @GraysonDolan, and crew. pic.twitter.com/tUzu8Am73e
— X (@X) July 31, 2016
Summer's almost over. What's your #FridayFeeling?
— X (@X) September 2, 2016
New! Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. pic.twitter.com/VEU92V5Gqj
— X (@X) September 8, 2016
September 2016: Trailing URL to be separate from 140 characters
October 2016: End of the road for Vine
November 2016: India head Rishi Jaitly bids Twitter goodbye
November 2016: Adam Bains steps down as Twitter COO
November 2016: Andrew Adashek and Marcus Mabry quit Twitter
Was it love at first Tweet? pic.twitter.com/ewnEtnbtxu
— X (@X) December 30, 2016
December 2016: Twitter CTO Adam Messinger quits company
December 2016: Josh McFarland, VP Product, quits micro-blogging platform
December 2016: Twitter buys Yes Inc, gets Keith Coleman as VP Product
We won't forget these 2016 Moments any time soon. #ThisHappened https://t.co/k3iK070XWA
— X (@X) December 10, 2016
New year, new you, new #Stickers.#HappyNewYear pic.twitter.com/TbiU9xDcAh
— X (@X) December 28, 2016
January 2017: Vine gets exclusive online archive
January 2017: Google buys Fabric off Twitter's plate
January 2017: Explore, a new section on Twitter
"Despite everything, no one can dictate who you are to other people." pic.twitter.com/Vw9cZsFGqI
— X (@X) December 31, 2016
From Lady Gaga to Malala, these women are redefining what it means to be a leader. #SheInspiresMe pic.twitter.com/HYc3aiUfy3
— X (@X) March 8, 2017
April 2017: Twitter allows full replies, removes ‘replying to’
This Tweet from @BarackObama is now the most liked Tweet ever. https://t.co/wEjYaxIHI1
— X (@X) August 16, 2017
The ultimate recipe for banana bread success by @chrissyteigen. 🍞 pic.twitter.com/GIopSASySP
— X (@X) September 27, 2017
November 2017: Now tweet in 280 characters, not 140
December 2017: Everyone in India now has access to Moments
December 2017: Twitter introduces threads
By turning Direct Messages into poems, writer @morganhnichols is building a community through poetry on Twitter.https://t.co/SFNQqVdYm5
— X (@X) November 30, 2017
January 2018: News alerts gain momentum
March 2018: Now use Bookmarks to save and share tweets
March 2018: Twitter rolls out sponsored Moments in India
March 2018: Twitter introduces Timestamps
March 2018: No more cryptocurrency ads on Twitter
June 2018: In-Stream Video Ads now available to all advertisers globally
August 2018: Hashtags turn 11
August 2018: Twitter Lite launched in India
September 2018: Best tweets to be displayed first
September 2018: Live steam tweets to be showed on top
We just made it easier to Tweet your go-to GIF. This one's ours. 👇 pic.twitter.com/dEMUb9vhpx
— X (@X) October 24, 2018
October 2018: Tweets in Moments can now have annotations for credibility
November 2018: Sections get sub-section for new, sports, fun tweets
Sometimes you want to see the latest Tweets, first. We’re testing a way for you to make it easier to switch your timeline between the latest and top Tweets. Starting today, a small number of you will see this test on iOS. pic.twitter.com/7NHLDUjrIv
— X (@X) October 31, 2018
New on iOS! Starting today, you can tap ✨ to switch between the latest and top Tweets in your timeline. Coming soon to Android. pic.twitter.com/6B9OQG391S
— Twitter (@Twitter) December 18, 2018
A new https://t.co/fHiPXozBdO is coming.
— X (@X) January 22, 2019
Some of you got an opt-in to try it now. Check out the emoji button, quick keyboard shortcuts, upgraded trends, advanced search, and more. Let us know your thoughts! pic.twitter.com/G8gWvdHnzB
February 2019: Now add up to 3 guests on a live stream
March 2019: Twttr to be used for testing new features
March 2019: Timing is Everything: Twitter's new tool for publishers
How do you detect disinformation?
— Twitter Nonprofits (@Nonprofits) March 20, 2019
Why should we say 'disinformation' instead of 'fake news'?
Check out these Tweets from UNESCO's @MILCLICKS initiative to find out. #EUMediaLiteracyWeek https://t.co/Zn4LIawFgH
See it? Tweet it! Our updated camera is just a swipe away, so you get the shot fast. Rolling out to all of you over the next few days. pic.twitter.com/moOEFO2nQq
— X (@X) March 13, 2019
We move quickly to enforce our rules, but sometimes we don’t have the full context and can make mistakes.
— Safety (@Safety) April 2, 2019
To fix that, we added a way for people to appeal our decision in the app and have been able to get back to people 60% faster than before. pic.twitter.com/0BWBnff9lt
May 2019: Brands can now tweet carousel ads for app installs
May 2019: Tweetdecks gets new features
May 2019: Now retweet with GIFs, photos, videos
June 2019: List feeds may become swipeable!
June 2019: You can no longer tag precise location in tweets
June 2019: Twitter simplifies language and structure of rules
Just got a new follower? Starting today, we’ll show their profile in your notifications. Wanna follow them back? Just tap that follow back, girl. pic.twitter.com/VlFTiV15ea
— X (@X) July 16, 2019
July 2019: Twitter launches offline #Tweetups
July 2019: Twitter introduces LiveCut for video publishing
July 2019: Controversial tweets policy gets updated
July 2019: Author tweets may get icons for differentiation
August 2019: Jack Dorsey's handle gets hacked
August 2019: Twitter shifts focus to API
August 2019: Now get pinged for new replies on interesting tweets
August 2019: Twitter announces 6-second video bid unit to advertisers
Unwanted messages aren’t fun. So we’re testing a filter in your DM requests to keep those out of sight, out of mind. pic.twitter.com/Sg5idjdeVv
— Support (@Support) August 15, 2019
September 2019: Now, rearrange photos easily while drafting a tweet
October 2019: Twitter bans political advertising globally
October 2019: Review process behind tweets clarified
November 2019: Topics: A new way to consume tweet content
November 2019: Now you can hide replies on your tweet
November 2019: Twitter updates political advertising policy
December 2019: Brand surveys to help businesses measure better
Twitter history was captured as part of Decade Samosa. Read the Editor's Note for an understanding of the property and a quick summary of the decade.