Superdry India’s #SDMYWAY reveals Kubbra Sait, Jim Sarbh, Aparshakti Khurrana, Tahira Kashyap and Guru Randhawa bearing Superdry’s message that reflects the lesser-explored philosophies of millennials.
The campaign presents the British sensibilities infused with American vintage design and a dash of Japanese graphics that the brand represents. After their website launch earlier this season, Superdry India launches #SDMYWAY campaign.
Collaborating with a mixed bag of tinsel town’s faces, the #SDMYWAY video campaign reveals Kubbra Sait, Jim Sarbh, Aparshakti Khurrana, Tahira Kashyap and Guru Randhawa bearing Superdry’s message that reflects the lesser-explored philosophies of millennials across the world.
The brand decided to come up with a language that wouldn’t be preachy as the internet is flooded enough and wanted the associated artists to bring out their strong individuality to inspire their digital audiences, effortlessly.
My Way highlights the determination with which the urban populace of India approach their coloured and cluttered lives.
Superdry contextualizes My Way in five acts – To Rise (with Kubbra Sait), To Choose (with Aparshakti Khurrana), To Express (with Jim Sarbh), To Be (with Tahira Kashyap) and To Play (with Guru Randhawa). Each of these acts enunciates on the everyday choices and approaches are undertaken by these artists to pave their accolade-studded ways into public limelight.