With over 12 years of experience in strategy and digital marketing and 6 years of specialization in mobile media, Megha Ahuja is now the AVP- Digital Planning at Carat India. We take a look at her journey.
Megha Ahuja, AVP Carat India sheds light on being a ‘SuperBeing’ and hopes that the next decade will surely witness a real shift with respect to women in leadership roles in the industry.
How would you define a Superwoman in today’s day and age?
I truly believe a person can be a SuperBeing, man or woman is immaterial. A super being is someone who adds value by going that extra mile and making things happen when the going gets tough or it looked like one has hit a dead wall. And today the societal and work-related pressures/issues are so many that hitting a dead wall seems like a regular phenomenon.
One quality that you think every superwoman has and that helped you win Social Samosa Superwomen…
To disregard the gender they belong to or be bogged down by the societal tags and keep climbing up that ladder one step at a time based on their skills, temperament, and ability.
How successful have women been in shattering the glass ceiling in the Media & Advertising field? Does the ‘boardroom inequality’ phrase still stand true?
More employers are opening up to the idea of Equal Opportunity and hence we see enough and more women today at the rudder. Having said that, we still have a long way to go in terms of putting a level playing field out there and the next decade will see the real shift with respect to women in leadership roles. Hopefully, then the conversation will be all about meritocracy and not gender.
Also Read: #Superwomen2019 Inclusion & equal representation is what the future holds: Komal Lath, Tute Consult
What are the key changes this industry needs in order to make workplaces gender-neutral, safe, and nurturing?
Employers need to take all steps to ensure they provide an equal opportunity environment. As a society, there is a behavioral change where we shun all past baggage and build preference based on ability and not gender.
Let’s become more human and caring by not looking at maternity breaks as speed breakers. Employers need to do all to help men and women have a better work-life balance especially post maternity. We need to have a platform where successful women in the industry could reach out and guide women so that people can learn from one another’s experiences.
One Superpower you wish you had?
Learning to be polite to people I don’t like
The ‘Superwomen’ you diligently follow and who inspired you…
One tip to women out there attempting to scale heights.
Build a network of friends, family, and co-workers who will be your support system through thick and thin. The support system provides you with mentors who will be your sounding board and advise you as you grow through your career.