As marketers put their heads together to prepare for the next quarter, here’s a Talkwalker report on Social Media Trends 2020 to help tweak plans just right to match the beginning of a new decade.
Almost every prediction for the new year seems to include the three Vs — voice, video and vernacular. The Talkwalker Report on Social Media Trends for 2020 goes deeper into these verticals and more, with the help of data and 50 industry experts. The report talks about the importance of relevant marketing and reaching audiences and consumers, following the linguistics they understand.
Influencer marketing will have to be used, concentrating efforts on micro-targeting. New measures for impact will have to found, replacing the chase for numbers. TikTok is a platform that is likely to grow in a big way, making its way into marketing plans. Brands should take it seriously, suggest experts.
To communicate with Generation Z, brands will have to find narratives that get them hooked and nudge them to engage. This will also give rise to user-generated content, converting audiences into custodians. At the same time, it is imperative for brands to create meaningful and responsible content as more and more people turn to digital detox and screen-less moments.
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