Agency Feature: Coscom

Agency Feature Coscom

How do you define Coscom?

CosCom Marketforces is a digital marketing + e-com agency based in Lower Parel, Mumbai. We are a boutique agency with a closely-knit team of experts from tech, marketing, e-commerce, branding, design, and analytics background.

We specialize in developing and working on very niche web products/service segments with an integrated marketing approach driven by strategies to maximize profit, brand engagement, and outreach. We also work with brands to establish their e-commerce presence ( native + on all marketplaces ) with the complete onus of providing support and growing revenue.

What’s in a name?

COSCOM stands for Cosmic Communication. We derived this name from our vision of creating Marcom capabilities that travel far and wide.

A well-planned communication travels all the way up to the orbit of your targeted market and comes back with results you desire. But vague communications are reciprocated with similar replies. So we believe in direction, focus, and precision that takes our message out there in the broader universe and is returned exactly the way we intend to.

This name was conceived by our founder who besides being a marketer is also into astrophysics and theoretical physics aficionado.

Also read: Agency Feature: DigiDarts

What do we do?

  • Performance Marketing
  • Marketing Intelligence
  • Product Development -Websites, CRMs, content management systems, chatbots, e-commerce, mobile apps – with in-house software development and implementation capabilities.
  • Content Marketing

We help you create engaging content around your brand and distribute it for optimum reach.

Why we do it?

We get joy out of delivering growth. We are a small team of people who are passionate about it. We are all blessed with an abundance of ideas and international exposure of businesses, technologies, cultures, trends and consumer psychology which we like to bring to play for delivering rampant growth for our clients.

How do we evolve?

We thrive on uncertainty. We have trained ourselves to absorb all possible information we can get our hands-on.

Social responsibility in social media

We do strict due diligence on the kind of communication we send out. our aim here is only to avoid any communications that can fire back for our clients or cause any sort of strife within society.

The need of the hour

Maybe some consolidation within the industry can help and the agencies really need to stop giving in to the price pressure created by the clients.

We learned the hard way

How to hire, train and fire people. These are key to building a quality team and a digital agency is only worth its human capital.

Did we just share that?

We pitched to the CEO of a public listed company with  INR 9 billion + turnover for their digital marketing mandate where we took them through the activities that we will do for them on social media, SEO, SEM and influencer fronts.

Besides this, we explained to them what kind of content we want to develop for their brand and how it will contribute to their overall brand building and business growth. It was an hour and a half long pitch with every possible little detail that we could have included for growing their brand and business digitally.

However, at the end of the entire presentation, he asked us “Everything else is alright, what will you be doing on digital”.

They work with us

  • Taylor and Francis
  • Upstox
  • Synametrics Technologies
  • Italica Furniture
  • Lit Cabs

The industry as we foresee

We foresee a lot of consolidation happening in the industry and excessive disruptions due to the impact of AI.

A day without Internet

Well, a day without internet would be perfectly alright for most of us. However, a day without growth and revenue by leveraging the internet would be a nightmare.

Lastly, are you hiring?

Yes, we are on the lookout for –

  • Social Media Marketing experts
  • Graphic Designers
  • SEO Specialists

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