Under the mandate, iProspect India will focus on the customer-centric innovations for Max Bupa from their agency’s Delhi office.
iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.
As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of Paid Media duties. The agency bagged the account post a multi-agency pitch.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.”
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Anika Agarwal, Director & Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance added, “At Max Bupa, our goal is to drive measurability of our marketing initiatives while retaining our focus on customer-centric innovations. We are delighted to partner with iProspect India in our journey towards being a truly data-driven marketing organization and continuing to deliver the best return on investment for our marketing initiatives.”