New Year brand posts 2020 feature static and motion brand posts with nifty product integrations timed around the theme.
New Year, new brand posts but one exercise remains the same for this revelry - no video campaigns. As most of the digital ad spends are exhausted by the time we reach the year end, most brands invest in either static or motion creatives.
New Year's theme revolves around resolutions, new beginnings, celebrations, old habits, recaps and more were tapped effectively by these brands. One of the most popular cause-related topic of 'drink & drive' wasn't left out too.
This year observed a number of brands going with the thought of replacing the two zeros in 2020 with their products or logo in front of fireworks. A few managed to end the year with the best of their creativity and some also managed to put across strong messages.
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