#ThereWasNoConceptOf brand posts bring in novelty

#ThereWasNoConceptOf brand posts

#ThereWasNoConceptOf brand posts jump on the trend with promotional alterations to the template recently surfaced.

Saif Ali Khan’s statement “I don’t think there was a concept of India till perhaps the British gave it one”, given in an interview with Anupama Chopra for Film Companion steered a meme fest and #ThereWasNoConceptOf brand posts.

The statement was given by Saif while talking about his recently released historical period drama – Tanhaji The Unsung Warrior while discussing the defining lines of fact-based representation and fiction in a movie.

After a Twitter account asked people to respond to #ThereWasNoConceptOf with humor, soon the platform was flooded, turning the hashtag to a topical trend and also one of Twitter Moments.

Brands used this format to either highlight the innovative concepts they have brought about, their offerings, convey the brand message and also boost brand awareness by becoming a part of the trend.

Also Read: #TheArtVsArtist brand posts take an amusing route



Lenovo Smart


Indiabulls Homeloans



Audible Suno


Novotel Goa Dona Sylvia Resort

Shankus Natural Health Center

If we have missed out on any of your favorite #ThereWasNoConceptOf brand posts, write to us at content@socialsamosa.com or let us know in the comments below.


A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.