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#ThereWasNoConceptOf brand posts jump on the trend with promotional alterations to the template recently surfaced.
Saif Ali Khan's statement “I don’t think there was a concept of India till perhaps the British gave it one", given in an " target="_blank">interview with Anupama Chopra for Film Companion steered a meme fest and #ThereWasNoConceptOf brand posts.
The statement was given by Saif while talking about his recently released historical period drama - Tanhaji The Unsung Warrior while discussing the defining lines of fact-based representation and fiction in a movie.
After a Twitter account asked people to respond to #ThereWasNoConceptOf with humor, soon the platform was flooded, turning the hashtag to a topical trend and also one of Twitter Moments.
Time for some #ThereWasNoConceptOf LOLs. (h/t @Atheist_Krishna) 😂 https://t.co/9Jr95eC4sH
— Twitter Moments India (@MomentsIndia) January 22, 2020
Brands used this format to either highlight the innovative concepts they have brought about, their offerings, convey the brand message and also boost brand awareness by becoming a part of the trend.
Also Read: #TheArtVsArtist brand posts take an amusing route
Dream11
India, thank us later. #Dream11 | #ThereWasNoConceptOf | #TrendingFormat pic.twitter.com/HrFOzKFGFQ
— Dream11 (@Dream11) January 23, 2020
Paisabazaar.com
Lenovo Smart
SUBWAY India
Indiabulls Homeloans
Magicbricks
Policybazaar
Audible Suno
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Revv
Novotel Goa Dona Sylvia Resort
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Shankus Natural Health Center
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