#ThereWasNoConceptOf brand posts jump on the trend with promotional alterations to the template recently surfaced.
Saif Ali Khan’s statement “I don’t think there was a concept of India till perhaps the British gave it one”, given in an interview with Anupama Chopra for Film Companion steered a meme fest and #ThereWasNoConceptOf brand posts.
The statement was given by Saif while talking about his recently released historical period drama – Tanhaji The Unsung Warrior while discussing the defining lines of fact-based representation and fiction in a movie.
After a Twitter account asked people to respond to #ThereWasNoConceptOf with humor, soon the platform was flooded, turning the hashtag to a topical trend and also one of Twitter Moments.
Brands used this format to either highlight the innovative concepts they have brought about, their offerings, convey the brand message and also boost brand awareness by becoming a part of the trend.
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