![Dude with sign brands](https://img-cdn.thepublive.com/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/SBHZEqTUNTePBrN2kkVl.jpg)
Brands are leveraging a new meme viral internet personality to reach out to potential customers; Dude with Sign brand posts have been catching up.
On the 3rd October 2019, Seth posted two pictures of himself, standing with a signboard that had 'Stop replying-all to company-wide emails' scribbled on it. In the other post, he could be seen standing under a billboard of TV Show Friends with a board that said: Seinfeld is way better than FRIENDS. Over the weeks, Seth garnered recognition for this funny content. Now, brands are taking the Dude with Sign route for topical marketing.
For the unacquainted, Justin Bieber's debut with Seth was a key moment that encouraged brands to jump on the bandwagon. It was a part of Beiber's strategy to promote his new album, Changes, that is slated to release on February 14 this year.
Quite a few influencers in India as well as abroad have adopted this trend, however, to see it be a part of brand communication is intriguing.
View this post on InstagramAll the Gujjus say YES in the comment section @falgunipathak12 #gujuwithasign
A post shared by Viraj Ghelani (@viraj_ghelani) on
Brands have used the trend to put across honest opinions and quirky thoughts. Two prominent cases being that of The Pet Collective and Anne Shute - Esthetician. While the former twisted Seth's narrative to match their own, the latter digitally added phrases to Seth's pictures while resharing.
Also Read: Meme Marketing: Importance, Applications, Tips and more
A few Indian brands too have hopped on the bandwagon.
Dunzo
The Souled Store
View this post on InstagramA post shared by The Souled Store (@thesouledstore) on
RYZUP India
View this post on InstagramA post shared by RYZUP (@ryzupindia) on
Globally, The Pet Friendly took on a 'No Pets Allowed' zone by depicting a dog with a signboard that said 'Yes Dogs'. The trend took an interesting turn with an NGO posted a picture of a disabled person holding a signboard with 'Stop looking @ me funny' written over it.
Humour and familiarity persuade hard-to-reach consumers and drive them towards the brand. The signboards showcased in this trend are an inexpensive tool to leverage satire and social commentary via high-quality content.
Modern Machines
View this post on InstagramA post shared by Modern Machines (@modernmachines) on
Police Fitness Nutrition
View this post on InstagramA post shared by police fitness nutrition (@policefitnessnutrition) on
Whole Body Healing Center
234 Drive
View this post on InstagramA post shared by 234drive (@234drive) on
Physio Inq Mobile + Community
View this post on InstagramA post shared by Physio Inq Mobile + Community (@physioinq_mobile_community) on
Esthetics by Annashute
The Pet Collective
View this post on InstagramA post shared by The Pet Collective (@thepetcollective) on
Mission Viejo Christian Church
View this post on InstagramWe'll see you Sunday...#dudewithasign
A post shared by Mission Viejo Christian Church (@mvchristianchurch) on
Seconde Seconde
View this post on InstagramA post shared by SecondeSeconde (@secondeseconde) on
Rugby United New York
View this post on InstagramA post shared by Rugby United New York (@rugbyunitedny) on
Pet Friendly Official
View this post on InstagramThat’s why we are here for ??? @dogswithsign
A post shared by PetFriendlyOfficial (@petfriendlyofficial) on
Norm's Tattoo
View this post on InstagramA post shared by Norm’s ?????? (@normstattoo) on
The WOW Center
View this post on InstagramA post shared by The WOW Center (@wowcentermiami) on
The Hungry Post
View this post on InstagramA post shared by Best Restaurants in Miami (@thehungrypost) on
Natural Style Story
The Glazer Team
View this post on InstagramA post shared by The Glazer Team (@theglazerteam) on
The Yard Miami
If you come across more Dude With Sign brand posts, email us at content@socialsamosa.com.