meme marketing

Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z

Aisle’s #FindAnkit campaign turned a relatable dating app moment into a viral sensation, blending humor and meme culture. Here’s how it unfolded.

By Social Samosa

Feb 17, 2025 11:45 IST logo

6 Min read

Social Media Strategy

Crumble Pakistan’s Instagram feels chaotic, and it totally works

By Sneha Medda

Oct 17, 2024 11:46 IST logo

5 Min read

Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD

By Social Samosa

Sep 16, 2024 12:52 IST logo

4 Min read

Experts Speak

How can brands advertise during elections 2024?

By Sneha Medda

Apr 02, 2024 17:44 IST logo

7 Min read

Agency Feature

Agency Feature: All you need to know about Youngun

By Social Samosa

Mar 18, 2024 17:44 IST logo

8 Min read

Guest Post

Opinion: How meme marketing helps in building brand and creative outlet

By Social Samosa

Sep 27, 2023 12:42 IST logo

3 Min read

Topical Spot

Met Gala 2023: Brands join the red carpet of memes and creatives

By Sneha Medda

May 03, 2023 08:14 IST logo

10 Min read

Interviews

Zepto’s Amritansu Nanda on delivering the right marketing strategy for Q-com

By Sneha Medda

Apr 26, 2023 10:31 IST logo

11 Min read

Interviews

Meesho's marketing strategy: How affordability became the brand keyword

By Sneha Medda

Mar 30, 2023 07:28 IST logo

15 Min read

For Brands

GenZ Marketing 101 - A look at tactics that have worked for brands

By Pranali Tawte

Oct 14, 2022 07:03 IST logo

17 Min read