Twitter is initiating a new rule and a label for tampered posts, in an attempt to tackle manipulated media.
The new rule states, “You may not deceptively share synthetic or manipulated media that are likely to cause harm”. Posts that contain synthetic and manipulated media would be labeled on Twitter.
The platform has established set criteria to consider Tweets that would be labeled. Few of the principles include considering if a real person has been fabricated, the composition has been changed or audio has been overdubbed.
The context provided in the Tweet that shares the media would also be mulled over. A deliberate intent to deceive people through the text accompanying the Tweet, metadata, or websites would be a violation of the rule.
Manipulated Tweets may result in a threat to the physical safety of a person or group, risk of mass violence or widespread civil unrest, or threats to the privacy or ability of a person or group to freely express. Such harms would also be considered. More scenarios include:
If the platform reckons a Tweet to be fabricated, then they would be providing more context by applying a label to the Tweet; showing a warning to people before they Retweet or like the Tweet; reduce the visibility of the Tweet on Twitter and/or prevent it from being recommended; and/or provide additional explanations or clarifications, as available, such as a landing page with more context.
In most cases, the platform will take all of the above actions on the Tweets are labeled.