Agency Feature: Social DNA

Social DNA

How do we define Social DNA?

We are a team of enthusiastic Masterminds with passion for Digital in our DNA based in Hyderabad.

We work towards building brands, driving performances through marketing & achieving measurable results through our analytical & technological strength.

What’s in the name?

For us, it’s in our vision & perseverance to build, amplify & multiple marketing efforts with ideas, innovation & technology. We are in the business to make exceptional stories, nurture meaningful relationships with our employees & clients to aim & achieve collaborative success.

What do we do?

We drive a 360 strategic & tactical approach that applies to a full-funnel program to maximize our Branding, Marketing & Technological efforts.  Our services include:

  • Branding  (Brand Building)
  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Media Buying – FB/IG/Google
  • Programmatic advertising
  • Email marketing
  • Creative Designing
  • Website designing
  • Online Reputation Management
  • Wikipedia pages
  • Whatsapp marketing
  • E-Commerce Consultancy
  • Phygital marketing
  • Drone Marketing and more

Why we do it?

We as marketers have the passion, platform, & voice to continually work towards addressing brand & consumer needs with marketing ideas & technological solutions.

How do we evolve?

Digital Media is an ever-evolving subject with a very large learning curve, we always say “To deliver results, you need to be updated, otherwise, you are outdated!”

To keep ourselves updated on the day to day changes on digital media space:

  • We peruse whitepapers by renowned worldwide audit companies for various industry verticals 
  • We attend Marketing Tech conferences & workshops
  • We take our internal mastermind sessions (Social DNA team upliftment program) very seriously for enriching team skills &  knowledge
  • We keep an eye on trending topics & formats
  • We keep trying new technologies and run outcome analysis

Social responsibility in social media

We believe that being open & transparent is of utmost importance and we drive the same attitude in our companies culture.

Also read: Agency Feature: AcropInk

The need of the hour

  • Data protection & privacy
  • Being non-intrusive & work along with the defined policies
  • Enhancing customer experience
  • Applying integrated communication modules across platforms
  • Content marketing with customers in mind. Create content that inspires, impacts & connects with the consumers 
  • Humanize/ personalize the brands

We learned the hard way

We have learned the hard way by solving one problem at a time. The mastermind sessions that we organize every week for our team’s spirit have helped us in this journey.

Did we just share that?

Most of our clients have been with us for over 5 years.

They work with us

  • Google India
  • Apollo Homecare
  • My home Group
  • Hyderabad Polo and Riding Club
  • Cyient Infotech
  • Hormann India
  • Omni hospitals
  • Radisson Hotels
  • Omega Hospitals
  • Papparoti India

And more ….

The industry as we foresee

  • AI is an evolving opportunity for driving disruptive solutions for businesses
  • Adopting a voice search strategy
  • Experiential advertising for increased customer engagement
  • The brand’s being more conversational & personalized with their localized content strategize
  • Tik Tok attaining maximum user base of Gen Z will eventually be a good platform for lifestyle brands to maximize brand presence
  • Digital is taking over more advertising market share Year on Year

A day without Internet

Would be so 1990s

Lastly, are you hiring?

Yes.


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