POST is expected to help Tata Asset Management drive efficiency in dissemination of information about funds among Telegram users.
Tata Asset Management has launched Tata Mutual Fund – POST, a new bot to communicate with the Independent Financial Advisors (IFA) community. The BoT has been developed in association with Amplispot, the martech partner of Tata Asset Management, on the social networking app, Telegram where the IFA community is already present in big numbers.
Dissemination of information that is relevant, high quality and periodic, needed segregation from information received on public chat platforms. The team chose Telegram as a mode of communication due to its wider reach and ease of use in the B2B Space. Having understood the need-gap, Tata Mutual Fund created an outreach initiative across channel partners to enrol them for a “stay-in-touch digitally” initiative.
The BoT service POST allows for sharing of content across formats — docs, pdfs, jpegs, videos, etc. and ferries across information effortlessly for file sizes up to 1.5 GB.
“POST will help us drive efficiency in dissemination of information on our funds, strategies and marketing activities. Our hope is that this will empower them with the right perspectives helping them make the right decisions in a real-time scenario”, says Hemant Kumar, Business Head – Sales, IFA and National Distributors, Tata Asset Management.
Commenting on the launch, MVS Murthy, Head – Digital and Marketing of Tata Asset Management said, “POST speeds up all our communication and content while giving a reach multiplier at the same instant. A good idea needs the currency of seamless execution to create maximum impact.”
“Today we have created the capability to reach over a thousand units of communication at a single instant. And this is no spam, this is demand-led marketing. Our channel partners know for a fact that they will never be short of ideas to convince investors to consider TATA Mutual Fund as a part of their investment basket. Through our partners Amplispot we are strengthening the technology muscle of our marketing,” he added.