Marketing a Webseries: Prime Video India & Kareena create a moment


A recent post by Kareena Kapoor Khan snowballed into a special ‘Four More Shots Please’ poster and a shared binge-watching memory.

Amidst the lockdown, Kareena Kapoor Khan had recently shared an old picture of her girl gang enjoying a day out. The post had a nostalgic tone, prompting Amazon Prime to join the conversation, highlighting how they deserve a show of their own. The platform then followed up by creating a Four More Shots Please poster featuring Kareena and her girlfriends.

Parallel to the announcement of her association with Puma, Kareena had joined Instagram in March. Since then, she has been actively posting candid images, giving her 2.5 million followers a regular glimpse into her life. The picture that initiated the banter with Amazon Prime was a throwback image, reminiscing how the gang has split due to the lockdown.

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When Amazon Prime said they deserved a separate show, Kareena playfully hinted at the possibility of a Four More Shots Please Season 3 to feature her girl gang. Though such a show is not happening, it gave the platform plenty to work with and leverage.

They created the poster, which was enthusiastically reposted by the three others in the picture, Karishma Kapoor, Malaika Arora and Amrita Arora. Kareena and her friends also shared screenshots of watching the newly launched season of the show together, remotely.

While it couldn’t be said if it were a paid collaboration or an organic moment, it is definitely a well-crafted narrative that digital platforms and brands can use as a case study. The entire episode had just the right balance of real and reel, making it a treat for viewers and fans alike. This especially, works well for the brand with the increasing OTT viewership in light of the lockdown.