Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest Social media news, platform updates, and trends dominating the digital ecosystem.
Social media news this week was dominated by YouTube rolling out a free video generation tool to aid marketers during the lockdown, a number of Facebook updates, and much more.
World Leaders grow their audiences on Facebook during COVID-19 Pandemic
Indian Prime Minister Modi is the most popular world leader on Facebook. World leaders have seen their follower numbers grow exponentially in March 2020. Read more here.
Facebook Messenger Kids available now in India
Facebook Messenger Kids has been launched in more than 70 countries globally with new opt-in features for parents to assist their kids to connect with their friends. Read more here.
TikTok introduces Family Pairing for parental control
Family Pairing will let a parent link their TikTok account to their teen’s and accordingly set controls. Read more here.
Weekly Highlights: Facebook’s response to COVID-19
Highlights include charitable initiatives undertaken by Facebook, new features launched in response to COVID-19. Read more here.
Facebook Invests $5.7 billion in India’s Jio Platforms
The investment by Facebook in Jio Platforms will bring together JioMart and WhatsApp, facilitating small businesses to grow digitally. Read more here.
Testing: Linkedin works on Polls and Hashtag Presentation mode
LinkedIn is testing new features Polls and Hashtag Presentation mode in the beta phase, in line with the platform’s look & feel. Read more here.
YouTube launches Video Builder free video generation tool
Video Builder is equipped with features that can aid users to customize visual aspects, add logos, and use animation to generate short YouTube videos. Read more here.
Testing: New features for Instagram Live
Instagram Live is now more alive than ever. The platform is testing and releasing more features to support the spike in its usage. Read more here.
Twitter to make it easier to view quote tweets
Twitter is currently working on perfecting a feature that will allow users to access quote tweets right next to the number of retweets. Read more here.