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April Fools Day brand posts turn the frown upside down and also convey to not treat the pandemic as a joke.
Several read the room and sat the brand posts on this one out, even the ones who have consistently put out April Fools Day campaigns each year and leave no stone unturned to pull tricks.
For instance, Ola Cabs, with campaigns such as Ola News Network, Ola Air and last year's Ola Restrooms, where the company’s CEO or the Product Designer explain the need-gap that they spotted and the conceptualization of the new product, the brand has pulled off a successful stint in playing pranks. But this year was different.
While several choose to tap another day, several also choose to remind us of the moral ethic to not spread hoaxes about the COVID-19 pandemic and not treat the crisis as a joke.
Delhi Police uses a wizardly reference to communicate this, Parker Pen voices where we need to draw the line, Razorpay illustrates the message.
Few brands intend to lighten the mood during this heavy time. The Souled Store, Movies Now, Shaadi.com, and Tide India pull practical pranks.
ICICI Bank & Rio Sanitary Napkins themed the day to highlight their features and more brands manage mischief.
Also Read: 15 of the funniest ads of all times ft. Mercedes Benz, Budweiser, and more
DCP Cybercrime
We're vigilant & everywhere!
— IFSO/CCU Delhi Police (@DCP_CCC_Delhi) March 31, 2020
Strict legal action will be taken against any attempt to spread rumors on social media in the guise of #AprilFoolsDay.
सावधान! #अप्रैल_फूल दिवस की आड़ में सोशल मीडिया पर अफवाह न फैलाएं। ऐसी गतिविधियों से सख्ती से निपटा जाएगा।@LtGovDelhi @CPDelhi pic.twitter.com/rG7cd0Df1L
The Souled Store
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ICICI Bank
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Movies Now
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MNXMovies
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The Rio Pads
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ixigo
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Parker Pen India
Razorpay
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POPxoDaily
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Shaadi.com
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Tide India
McDonald's India
Amazon Prime Video IN
Balaji Motion Pictures
Netflix India
View this post on InstagramWhat do you get when you mash Netflix with every name in the comments? #AprilFeelsDay
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If we have missed out on any of your favorite April Fools Day brand posts, write to us at content@socialsamosa.com or let us know in the comments below. Happy 4/20!