April Fools Day brand posts turn the frown upside down and also convey to not treat the pandemic as a joke.
Several read the room and sat the brand posts on this one out, even the ones who have consistently put out April Fools Day campaigns each year and leave no stone unturned to pull tricks.
For instance, Ola Cabs, with campaigns such as Ola News Network, Ola Air and last year’s Ola Restrooms, where the company’s CEO or the Product Designer explain the need-gap that they spotted and the conceptualization of the new product, the brand has pulled off a successful stint in playing pranks. But this year was different.
Delhi Police uses a wizardly reference to communicate this, Parker Pen voices where we need to draw the line, Razorpay illustrates the message.
Few brands intend to lighten the mood during this heavy time. The Souled Store, Movies Now, Shaadi.com, and Tide India pull practical pranks.
ICICI Bank & Rio Sanitary Napkins themed the day to highlight their features and more brands manage mischief.
The Souled Store
The Rio Pads
Parker Pen India
Amazon Prime Video IN
Balaji Motion Pictures
If we have missed out on any of your favorite April Fools Day brand posts, write to us at firstname.lastname@example.org or let us know in the comments below. Happy 4/20!