Conceptualized on the grounds of hope that life will be normal again, Daawat Basmati Rice launches its #PehliDaawat- a series of 4 videos to celebrate relationships amongst people.
Amidst this lockdown, even though life has come to a standstill, hope for a return to normalcy and happier times has not. The #PehliDaawat Campaign by Daawat Basmati rice celebrates this hope and optimism and the special moments when we all come out safe and healthy from this pandemic.
Daawat recognizes that during this lockdown we have missed the presence of a lot of people who are important to us. A series of 4 TVC’s, the campaign is an initiative by the brand to acknowledge the presence of all such people in our lives and thanking them for their support.
The campaign ends by asking everyone that as and when they can, who will be this special person whom they will invite for this special “Pehli Daawat”. Conceptualized on the grounds of hope, which is still alive, that things will be normal soon, people will meet, doorbells will ring, doors will open, and life will be beautiful again.
Speaking about the Initiative, Ashwani Arora, CEO, and MD, LT Foods, said, “Through this campaign, we wanted to build a personal connection with our audiences and recognize the heroes in their lives. We all have formed bonds that will outlast the current crisis. We Indians love feasting and show our love by indulging our guests in delicacies. A series of 4 TVC’s, the campaign brings about stories of individuals who want to invite people who have been a part of their lives but their contributions have gone unnoticed, whether in these tough times or day to day lives. A gesture to thank them for their support by inviting them for the first Dawaat, when life gets back to normal”.