Anti Racism Campaigns that say all lives matter

Anti Racism Campaigns

Through the years, several voices have come out in support of the Anti Racism movement, here we showcase a few of the campaigns that march with the aim for a better tomorrow.

Humans are racist in nature, not all of them, but a lot of them. This belief, that “groups of humans possess different behavioral traits corresponding to physical appearance and can be divided based on the superiority of one race over another” has several consequences, and not one of these consequences are either pragmatic or optimistic. Anti Racism Campaigns acquaints us with this aftermath.

Racism leads to biased discrimination, police brutality, unequal rights & opportunities, lynching, assault, communal hatred, depression, stress, anxiety, and even deaths, to name just a few of the consequences, and not a single one of these is faced by the racists, its always the victim.

While almost all of the countries have groups of people involved with acts of racism, in India itself racism has been growing by the day. But the first-world countries are not behind too, recent cases against African-American racism has been on the rise in the US (like always).

George Floyd (RIP), the recent victim of racism, was killed by Minnesota Police Officer(s), who have now been terminated. His death has sparked protests in the country.

Several brands and Humanitarian Organisations, have time & again used the power of communication and advertising to voice out such issues & make people realize the repercussions or offer a solution.

Black Lives Matter, a global organization founded in 2013 in response to the acquittal of Trayvon Martin’s murderer, has become more than an organization and has turned into a cultural movement. The phrase is synonymous with every voice standing up against violence inflicted on Black communities.

The movements are supported by several protesters, celebrities, Artists such as Eminem & G-Eazy, Macklemore, and many more with their songs, movies, and campaigns like Not a Gun by Courageous Conversation Global Foundation, Nike’s Believe In Something, and The Talk by Procter & Gamble.

The Talk – Procter & Gamble

An American football quarterback, Colin Kaepernick and his 49ers teammate Eric Reid kneeled during the national anthem at a football match, to peacefully protest and call attention to the issues of racial inequality and police brutality.

After a few days, Nike collaborated with Kaepernick and released the brand’s one of the most prominent campaigns, ‘Believe in something, even if it means sacrificing everything’.

The campaign was widely well-received, and several lauded the global brand for standing up beside Kaepernick, but there was also a group of people who criticized the brand. Although in the long run, the campaign earned the iconic status.

Believe In Something – Nike

Also Read: Cause Marketing campaigns that gave the cause a purpose

Not A Gun, an initiative by the CCGF, raises awareness and offers a solution to the shootings of unarmed black people. They have floated a petition and will be conducting seminars to improve relations between police departments and communities, along with their campaign created in association with the agency Goodby Silverstein & Partners.

Not a Gun – Courageous Conversation Global Foundation

Not a Crime – Courageous Conversation Global Foundation

The browns, Hispanics, and Asians have also been prone to be victims of racism. ‘Racism. It Stops With Me’ by the Australian Human Rights Commission and The Invisible Discriminator by Beyond Blue calls attention to racism against them.

Racism. It Stops With Me – Australian Human Rights Commission

The Invisible Discriminator – Beyond Blue

In 2019, a novel virus caused a pandemic, but along with the outbreak, a new form of xenophobia also emerged. Asians around the world were becoming victims of assault for their “Chinese-like” looks. Asian-owned businesses were losing business because of racist reasons. Out of my personal experience, the staff of a momo stall was being mocked for their looks with slurs relating to the virus.

Stop The Spread, by the Chinese Canadian National Council for Social Justice and a Toronto-based agency The Hive, called attention to discrimination and racism against the Chinese and Asian community, that floated in the form of misinformation, and preconceived notions that affected Chinese and Asian people greatly.

Stop The Spread – Chinese Canadian National Council for Social Justice

Creativity has the power to bring about change and create a social impact. As our panelists of ‘Creativity for Social Change & Impact‘ rightly said the power of communication can create a social impact. The following campaigns aim to do just that.

iReport – Irish Network Against Racism

Tan Hong Ming – Petronas

If we have missed out on any of your favorite Anti Racism Campaigns, write to us at [email protected] or let us know in the comments below.

We live in the same world and bleed the same color, borders are man-made, and love is more powerful than hate. Don’t discriminate.


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