Menstrual Hygiene Day brand posts intend to disinfect the taint that surrounds menstruation and give us a picture of the absence of education and resources around it.
Menstrual Hygiene Day is a global platform to bring together individuals, entities, nonprofits, and media to advocate the significance of menstrual hygiene management, and these brand posts bolster this expedition.
Menstrual Hygiene Day was initiated by the German non-profit WASH United in 2013. The 28th day was selected to acknowledge the average length of the menstrual cycle – 28 days.
The global advocacy platform launched an ingenious campaign with the ‘The Menstruation Bracelet’. Along with offering the bracelet for sale (whose proceeds go to WASH United), they also showed how you can craft the bracelet yourself, and share a picture or video wearing it, to support the online movement.
Whisper India extends its #KeepGirlsInSchool movement and launched ‘Mobileshaala’, an initiative to provide free education as schools across the country remain closed due to containment measures.
RIO Pads from the house of Nobel Hygiene, launched a campaign with a series of analogies to showcase how women feel during their periods.
Deepanjali Kanoria, Founder, Heyday – a personal care brand, takes part in the #RedDotChallenge. Saathi, floated a UGC campaign, #OwnTheRed to raise awareness, and over the course of a few days, they shared informative posts such as benefits of period tracking apps, symptoms of PMS, and more.
Along with sharing instructive posts, Nua also hosted a Live session with Viddhi Dhingra, Lifestyle Coach & Nutritionist to discuss overcoming period pain.
More brands shared creative artworks, eye-opening statistics that make us realize where we lack, and the state of menstrual hygiene.
Menstrual Hygiene Day
The Rio Pads
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