Philips Avent Mother’s Day campaign salutes Tough Moms

Social Samosa
May 14, 2020 05:57 IST

Made for mothers, by mothers, Philips Avent Mother’s Day campaign, #ToughTimesTougherMoms shows how every mother out there puts on her cape and manages all tasks with grace.

The campaign video, in the voice of a child depicts real mothers don several hats and juggle through it seamlessly - be it a manager at work, a teacher for her kids and a caregiver for her family. 

Created with real moments, featuring real life mothers, the campaign touches all the right spots. Each frame depicts everyday scenarios that the entire world is experiencing, making the relatability quotient very strong and emotional.  


With the child questioning, ‘Do you know when my mother sleeps,’ the campaign emphasizes on the sheer number of responsibilities a mother handles, sacrificing many of her needs and desires on the way. 

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Sharing his thoughts on the campaign, Gulbahar Taurani, Vice President, Philips Personal Health, Indian Subcontinent, said, “Mothers make life better for all of us, every day. This mother's day, we at Philips Avent wanted to celebrate this spirit of motherhood that has shone brighter than even before during the COVID lockdown and so we created this short film as a token of our gratitude. The beauty of this whole campaign is in its authenticity - the film cast are real mothers living everyday moments at their homes. Entirely self-shot, this film is our way of saying Thank you to all the mothers who make life better for us, every day.”

Philips Avent continues to drive engagement & important conversations around motherhood, raising pertinent points around the immense hard work put in by every mother day after day

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