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Mother's Day campaign

TTT haier Case Studies

Case Study: How TTT & Haier navigated modern motherhood through digital storytelling and reached 20Mn+ users

This case study explores how TTT and Haier launched the second season of their Mother's Day campaign, Mothership. Through relatable storytelling and modern communication, the campaign garnered 20+ million views.

By Social Samosa
logoMay 30, 2024 13:12 IST logo 4 Min read
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