Facebook is testing an option for advertisers to connect with their email subscriber base by sending marketing emails directly from Pages.
Once an advertiser confirms their email address, they can add email contacts manually or through other resources such as spreadsheets. Add a subject line, preview text(optional), Headline, and Body Copy, and send it across the selected audience, from within the Facebook Pages Dashboard.
Marketers can also customize a design, and keep a track of the performance from within the Pages Dashboard. They also need to have permission to use their audience’s emails to send promotional or transactional messages.
Also Read: A look at all new apps launched by Facebook
They also need to cease sending promotional messages when or if a user has unsubscribed to the promotional messages. It is advisable to review ‘Page Contact Terms of Service’ before beginning to use this feature. Facebook has also confirmed the tests of the feature to Adweek
Additionally, Facebook recently updated brand safety controls to enhance the platform’s advertising ecosystem.
The new tools give advertisers more control over where their ads appear within in-stream placements. Letting them choose the kind of content that their ads should be or should not be seen around, along with more updates.
Screenshot Credits: Meg Coffey