Fathers Day Campaigns 2020 harbor love for the ones whose debt we can never repay and whose shadow will always be our safe place.
Shot at home videos with minimal production but skillful edits, voiceovers, repurposed reel of content, remote collaborations, elaborate creatives, and more of such formats filled the showcase of Fathers Day Campaigns 2020 and broke the chain of restraints(just like our fathers).
Most brands from the BFSI sector such as Bajaj Allianz General Insurance, ICICI Lombard, and Canara HSBC OBC Life Insurance themed their Fathers Day Campaigns around caring for the ones who cared for us and secured our future and saved our present. Kotak Mahindra Bank gives a financial meaning to the father, the one who is never off balance.
SAB TV, Lionsgate Play, Amazon Prime Video, and more OTT platforms, production houses, and media channels used instances and stills from their reel of shows and movies, to depict our fathers with some apt portrayals.
Tata Power lauds the dads inculcating eco-friendly habits to sustain a future for the children of this Earth. Aditya Birla Group builds on the thought that for a father, ‘less is always more’.
Tata Steel and more brands pay respects to the ones answering their duty call on the road during these times of containment, to provide for their families and safeguard ours. Hot Wheels revives the saying ‘Like Father, Like Son’.
One of the few fresh concepts observed this year was by Titan Watches, which portrays the father that goes unnoticed.
Next, was ‘Papa Vs PMS’ by BLUSH X Paree, which renders an image of the father that had been unseen as the topic of menstruation remains a taboo for most, let alone a dad & a daughter conversing about it.
And, Mercedes Benz India X Arré show the type of dads who have been recently hit by the wave of social media, and how instead of being embarrassed, we can support those who put up with every time we embarrassed them.
More brands fill their chest with gratitude, for the ones whose chest we will always sleep on, encapsulate their timeless teachings, and depict instances that describe dads all around.
BLUSH X Paree
Mercedes Benz India X Arré
Bajaj Allianz General Insurance
Canara HSBC OBC Life Insurance
Kotak Mahindra Bank Ltd
SBI Life Insurance
Balaji Motion Pictures
Amazon Prime Video IN
Aditya Birla Group
Surat City Traffic Police
Parker Pen India
Taco Bell India
If we have missed out on any of your favorite Fathers Day Campaigns, write to us at [email protected] or let us know in the comments below.