Pride Campaigns 2020 shutting social stigma inside the closet

Pride Campaigns

The rains may not have washed away the pain, but the light of love has formed an arch of Pride Campaigns that embrace all individuals and all shades of endearment.

Pride has brought brands together to fill the atmosphere with a band of colorful campaigns during the dark times that celebrate not conforming to norms and barriers.

Tinder launched a music video as their campaign, with the song composed by Ritiviz and video created by Jugaad Motion Pictures. The video features people from across the community celebrating ‘Pride From Home’.

The team at Jugaad Motion Pictures mention, “Going into this project, we knew it was going to be an immense challenge. To find real people from the community, to arrange cinematographers in their city, to conduct a virtual pan-India production from our homes! But fortunately, we were blessed with a super understanding and accommodating cast, who made daunting tasks a lot easier”.

OkCupid launched the campaign #AllyOfLove, a digital film conceptualized by Dentsu WebChutney, to strengthen the support for the community from home.

Commenting further on the campaign, Siddhi Desai, Senior Creative Director, Dentsu Webchutney says, “At a time when everyone could do with a little extra support, minority communities could do with a whole lot more – and that’s exactly what #AllyOfLove calls for.

Proud to be Me by Titan, created by Ogilvy Bangalore, written by Divya Bhatia, and directed by Jahaan Noble, and featuring Kumar Iyer portrays the nuances of gender-fluidity, and how one can be what they feel.

Phool Versha Foundation, a charitable organization in association with MullenLowe Lintas Group launched the campaign ‘Differences Make Us Who We Are’, produced by Chrome Pictures and scripted by Azazul Haque, CCO, Mullen Lintas.

The campaign focusses on the hardships of the Transgender Community, who have been severely hit by this humanitarian crisis. The community has always been marginalized, and due to lack of employment and acceptance, they have had to often resort to jobs such as being a sex worker, their struggles continue to grow with the pandemic.

More brands celebrate love, people, and Pride with pride.

Also Read: A vibrant spectrum of Global Pride Campaigns

Phool Versha Foundation

They are counting on us.Let’s count them in..Footage courtesy: A documentary Film “Nirvana” Directed by Jess Kohl and Produced by Pretty Bird Pic for NowNess..To donate, click on the link Sharma #NessWadia Garima Arora Kanika Dhillon #RavindernathSharmaPhool Versha Foundation NamMyoho Daan Kineer Services Pvt Ltd #LaxmiNarayanTripathi MullenLowe Lintas Group #AmerJaleel #AzazulHaque #PhoolVershaFoundation #NamMyohoDaan #FeedTheHungry #EveryLittleHelps #LookAfterEachOther #Covid19 #Coronavirus #Charity #Donations #DonateNow #MakeADifference #IndiaFightsCorona #CoronaDonations #Hungry #FeedTheDailyWager #FeedTheNeedy #InThisTogether #NonProfitOrganization #Mumbai #LGBT #PrideDay #LGBTCommunity

Posted by Phool Versha Foundation on Sunday, May 31, 2020


Tinder India

OkCupid India

MTV India


Colors Infinity

Durex India

Times Prime

Vh1 India

Puma India

Kamasutra Condoms

If we have missed out on any of your favorite Pride Campaigns 2020, write to us at or let us know int he comments below.


A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.