Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features brand creatives depicting household chores, Uber’s Safer For Each Other, Sleepwell’s lockdown campaign, Whoopi Goldberg teaming up with Extinction Rebellion for a World Environment Day campaign and Mondelez India’s #AtHomeWithOreo.
Household chores emerge as a popular content hook in Brand Creatives
Brands have not washed out their humor, so get ready for them to sweep you off the floor with creatives that describe the pain of household chores. Read more here.
Uber calls on all riders to prioritize safety in ‘Safer For Each Other’ campaign
The new Uber campaign, ‘Safer For Each Other’, says that safety, too, can spread if each rider sanitizes their hands, wears a mask, and doesn’t travel when sick, thereby making the entire platform safer for the next rider. Read more here.
Sleepwell campaign highlights safe buying experience
To inspire confidence among buyers, Sleepwell campaign depicts the safety protocols set in place by the brand against COVID-19 spread. Read more here.
Whoopi Goldberg teams up with Extinction Rebellion for World Environment Day campaign
The Gigantic Change highlights the importance of taking urgent steps to save the environment, supported by a voiceover by Whoopi Goldberg. Read more here.
Mondelez India nudges kids, parents to have fun #AtHomeWithOreo
With a focus on children-parent relationships under the lockdown, Oreo India’s #AtHomeWithOreo aims to infuse fun in their interactions. Read more here.
Fevicol raises awareness on social distancing as unlock begins
Voiced by Piyush Pandey, the new video message by Fevicol talks about the precautions people must take now that unlock has been initiated. Read more here.
Inside: ‘Chain of Protection’ by Savlon & it’s impact
In May 2020, Savlon India Swasth India Mission took upon itself to build a ‘Chain of Protection’ to fight the pandemic. Experts analyze the campaign’s strength and impact. Read more here.
Inside: Tata Mutual Fund’s content strategy consisting Podcasts & Visuals
Podcasts have helped Tata Mutual Fund interact with a diverse audience in a language they are familiar with. MVS Murthy shares insights into the strategy at play. Read more here.
Brand Saga: Ching’s Secret- The ‘Desi Chinese’ recipe for winning Hindustani hearts
A local player dreamt of going national with the idea of ‘Desi Chinese’ and a few products in hand. This week’s Brand Saga unravels Ching’s Secret advertising journey and how it went onto win millions of hearts with its dramatic tale. Read more here.
#Throwback Campaigns raising awareness about cruelty of child labour
On World Day Against Child Labour, we take a look at campaigns that ventured to unbox a dialogue to end child labour by calling attention to their distressing circumstances. Read more here.
#Throwback Center Fresh Campaigns that redefined humor
Social Samosa takes a look at Center Fresh Campaigns that delivered peppermint sweet laughs and a splash of scenarios that resonated with the audience over the years. Read more here.