Social Media News Round-Up: Top Requests, TikTok For Business & more

Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.

Social Samosa brings you all the latest Social media news, platform updates, and trends dominating the digital ecosystem.

Social media news this week was dominated by TikTok launching TikTok For Business for marketers, Facebook updating Live Producer with new features and Instagram Shopping being made accessible to more brands and creators looking to sell merchandise on the platform.

TikTok for Business has been launched to aid brands

TikTok For Business is a platform where brands can use engagement solutions, and immersive formats to connect with the audiences on the platform. Read more here.

Facebook Updates: Training Program, features Live Producer & more

Facebook Live Producer has been updated with new features, the platform is testing News Feed Preferences, and a new initiative, Summer Of Support has been launched. Read more here.

Instagram Shopping expanded to more types of businesses & creators

With the new eligibility requirements, Instagram Shopping will be accessible to more brands and creators who want to sell their merchandise on Instagram. Read more here.

How to run Instagram ads without linking a Facebook ad account?

Advertisers on Instagram can now cerate Instagram ads without linking their accounts or having a presence on Facebook. Read more here.

Testing: Top Requests feature for Twitter DMs

Similar to multiple inboxes on Instagram, Twitter is working on Top Requests to make it easier for users to sift through DMs. Read more here.

Facebook to expand shareability scope of Collections

Facebook tests the option to facilitate the public sharing and following of Collections created by users and creators on the platform. Read more here.

Facebook to alert users when they are about to share an old news article

In a new feature being rolled out globally, Facebook will notify users if the news article they are about to share is more than 90 days old. Read more here.

YouTube tests 15 second videos & a new voice search

YouTube is experimenting with 15-second videos for the mobile app like TikTok and also working on a manual language selector for Voice Search. Read more here.