TikTok For Business is a platform where brands can use engagement solutions, and immersive formats to connect with the audiences on the platform.
With TikTok For Business, brands can utilize music, sound effects, voice-overs, reactions, and more, leverage UGC, and interact with the kind of storytelling that is native to the platform.
Brands can also calculate the campaigns’ impacts through measurement solutions formed with third-party providers, and manage ROI by targeting sets of specified audiences and track performance in real-time.
The platform offers ad formats such as TopView, Brand Takeovers, In-Feed Videos, Hashtag Challenges, and Branded Effects.
The launch of branded effects puts TikTok in direct competition with Snapchat who has been acing branded lenses and branded AR effects, and partnered with a number of brands and movies.
TikTok also offers resources & learnings that guide brands and marketers with creative best practices and more courses that provide insights for effective marketing.
Recently, Snapchat launched a learning portal called Snap Focus, and Facebook launched a training program called Summer Of Support under their initiative ‘Boost With Facebook’.
To boost brand and creator collaborations TikTok is also testing a platform called Creator Marketplace in select regions. Brands can discover and partner with innovative content creators on paid brand campaigns to drive awareness and attract new customers.